Every business first starts small. A local neighbourhood business can expand to the city with the right decisions. With the digital age, going international is not a far-fetched idea, either. Grassroots companies have shown that it is possible.
By putting your business online, you are presenting your business to the world. A single search and click from someone on the other side of the world can send them to your website or social media account. But it shouldn’t end with customers reaching you. You have to be the one to reach out to them, too.
First, make yourself trustworthy and reliable. There are many scams online and you don’t want anyone to think you are one of them. Customer reviews and expert testimonials experts help your brand secure legitimacy.
Second, lure potential customers into your online space by using smart advertising and SEO strategies.
Third, engage with your potential customers. Whether they are your neighbour or someone from the other side of the world, be their friend and make them feel they matter (because they do!).
Finally, be you. It is your unique brand that has the most value, rather than being a copycat of a competitor.
It was by engaging with small companies from around the world that King Kong online marketing showed it is possible to start a business from your own home and expand globally. By being present and providing trust and value to your customers, you can make it happen, too.