Online marketplace Gumtree recently launched a new offering for its partners.
This new feature utilizes first-party data, new native products, predictive purchasing technology, as well as changes to how content is handled in order to help brands connect better with audiences and get better returns.
Dubbed Audience Match, this allows Gumtree to provide bespoke ad solutions specifically tailored to their clients’ needs. This new offering was made possible thanks to the advertising platform’s partnership with Live ramp and Info sum.
As for the new products available under the Gumtree Labs offerings, the company’s ad partners can now improved online retail and brand experiences and journalism, as well as interactive and 360 video, among others.
Gumtree Australia Director of Advertising Shannon Fitzpatrick issued a statement on the development, saying that the Circular Economy is valued in the billions of dollars, and is also one of the most significant cultural and customer shifts in years. Naturally, it’s a huge opportunity for marketers, and with so many Aussies on Gumtree, it was a chance they simply couldn’t pass up on.
Fitzpatrick notes how important it is for brands to appeal to customers during major moments of change, as that’s when people are most open to trying out new products and services, looking for upgrades, as well as savings.
They say that what sets Gumtree apart is the fact that they have access to a lot of first-party data listening and trend watching, giving them insight on what Aussies want to buy, what they’re buying, and what they’re likely to buy in the future, which they use to provide their clients with better king kong advertising reviews and better returns.