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Gumtree Launches New Ad Solution Offerings

Online marketplace Gumtree recently launched a new offering for its partners.

This new feature utilizes first-party data, new native products, predictive purchasing technology, as well as changes to how content is handled in order to help brands connect better with audiences and get better returns.

Dubbed Audience Match, this allows Gumtree to provide bespoke ad solutions specifically tailored to their clients’ needs. This new offering was made possible thanks to the advertising platform’s partnership with Live ramp and Info sum.

As for the new products available under the Gumtree Labs offerings, the company’s ad partners can now improved online retail and brand experiences and journalism, as well as interactive and 360 video, among others.

Gumtree Australia Director of Advertising Shannon Fitzpatrick issued a statement on the development, saying that the Circular Economy is valued in the billions of dollars, and is also one of the most significant cultural and customer shifts in years. Naturally, it’s a huge opportunity for marketers, and with so many Aussies on Gumtree, it was a chance they simply couldn’t pass up on.

Fitzpatrick notes how important it is for brands to appeal to customers during major moments of change, as that’s when people are most open to trying out new products and services, looking for upgrades, as well as savings.

They say that what sets Gumtree apart is the fact that they have access to a lot of first-party data listening and trend watching, giving them insight on what Aussies want to buy, what they’re buying, and what they’re likely to buy in the future, which they use to provide their clients with better king kong advertising reviews and better returns.

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Mexican Consulate Helps With Vaccination Effort For Truckers

The COVID-19 pandemic has hit a lot of industries across the world, and the logistics industry is no exception, in spite of the boom in e-commerce. Logistics firms like Titans Transline have had to make serious adaptations in order to stay afloat.

A recent report from the US Bureau of Transportation Services showed that cross-border freight dropped throughout 2020. In terms of value, more than $1.06tn of freight travelled across the country’s border, with a drop of more than $163bn from 2019.

Due to the importance of logistics and, in turn, truckers, organizations representing truckers in the US have been calling to the CDC to help them with vaccination. Among these requests is the call to designate truck stops and travel plazas as COVID-19 vaccination sites.

Thanks to efforts by the White House to make the COVID-19 vaccine easier, truck drivers are now getting a chance to get themselves inoculated from COVID-19 and get protected.

In Laredo, Texas, one of the major gateways connecting Mexico and the US, a lot of truckers immediately took the chance to get vaccinated, as the city recently changed vaccination guidelines to no longer require proof of residency, which was the primary hurdle for truckers who work across state and national lines.

The Mexican Consulate stated that truckers from logistics firms like Titans Transline travel across the US, Mexico, and North America and it’s important to ask the community that we have a vaccine, due to the fact that the White House’s efforts have made inoculation easier than ever.

The Mexican Consulate’s Reyes D. Soto stated that truckers are essential workers, which is why they made it easier for truckers to get inoculated, which is why the vaccine drive was set up at Mines Road so they wouldn’t have to get caught up in traffic.

The vaccine drive was the combined effort of the Consulate of Mexico, Laredo Motor Carriers, LUVS, and the Laredo Fire Department. The initial event had 700 truckers and other people inoculated, with a second dose to come on June 1, 2021.

The bridges connected Mexico and the US in Laredo see an average of about 9,000 tractor-trailers travelling through daily.

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How WordPress UI And UX Were Improved Through The Years

WordPress designers and developers are obviously familiar with UI and UX particularly nowadays where the user is first priority. Websites are competing for the attention of users and they have to ensure that the user interface and user experience is tailored to each customer’s behaviour and tastes.

The history of UI and UX

Years ago, graphics were created to be able to accommodate screens that only displayed green or ember and where beep sounds came from a built-in speaker. For most systems, UIs were text-only interfaces. In the middle of the 1980’s GUI’s that were developed for years became popular. Graphics were certainly improved but 320 pixels was considered as high resolution. When everything was upgraded during the Pentium years, the design of UIs was based on the general population having 14k modems. This meant going lean with colours, fewer images at lower resolutions and few clickable regions on a page.

After a while design trends started to accommodate 24k modems and then 56k modems. Today, limits are relatively few and the only limitations in website design being the imagination and the abilities of the developer.

UX or user experience has been around since 1990 but it did not include effective factors and behavioural concerns in the design of systems. The term only included more of these factors when the machine age introduced the need for productivity improvement activities that will improve user experience in all aspects of work.

Most of the changes in WordPress UI took place at the backend. The first version of WordPress UI was limited in its features and did not include a dashboard. The 2005 release included a dashboard, added pages and supported multiple themes. The spelling-check was added in the 2007 release including the menu structure for comments, tags, update notifications for new plugins, URL redirect and the button for advanced visual editor.

Over the years many more great improvements were released for both admins and end users. You have the option to get in touch with a WordPress development team on their website to design a site that is true to your brand and vision for both desktop and mobile devices across browsers.

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COVID-19 Leads To Growth In Low-Code Dev Tools

The COVID-19 pandemic has been rough for a lot of industries across the world, but some industries like the tech industry have seen some improvement, with growth in certain sectors, like custom software development and low-code development.

Thanks to people being stuck at home due to the pandemic, remote software development has seen a boost, which, in turn, led to a surge in demand for low-code/no-code programming tools.

The data came from Analyst Gartner, which also forecasted that the low-code development technology market will hit a total value of $13.8bn by 2021, which would be a 23.2% increase from 2020. Notably, the growth in demand is continuing in spite of pressure in IT departments to streamline their budgets and cut costs.

Gartner Research VP Fabrizio Biscotti says that, while low-code app development isn’t new, the rise of composable business, hyper-automation paired with the disruptions to COVID, has resulted in a surge of demand for tools and development.

Gartner predicts that the low-code application platform would account for the largest chunk of the low-code development tech market all the way to 2022, hitting $5.8bn by the end of that year, which would be a 65% increase from 2020. Other notable areas of growth are rapid mobile app development (RMAD) tools, as well as rapid application development (RAD) tools.

According to the market research firm, the growth in low-code tools is due to businesses requiring more software. Gartner notes that not only has this boosted low-cost development, it also boosted custom software development and other parts of the IT industry which, in turn, has led to the emergence of citizen developers.

Gartner’s research suggests that about 41% of employees outside of IT work on data and technology solutions. They expect that low-code solutions will account for at least half of solutions by the end of 2025.

Biscotti stated that the COVID-19 pandemic was rough, but low-code development did get something at it. Low-code development, which is great for supporting remote work, is expected to continue growing in demand in the future, with pricing ranges set to widen due to the fact that people need them to keep working.

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Things To Know About Picking A Career In Logistics

If you’re considering getting into the logistics industry and getting a job, you’ll definitely want to do some research on the industry.

Logistics is responsible for handling a business or organization’s supply chain, which is a key aspect of any operation. They make sure that relationships with suppliers are good, that needed materials and equipment are transported properly and on time, among other tasks.

Sadly for companies like Titan Transline, the industry and its careers are often overlooked. That being said, if you’re looking for more information on the industry, here are few things to keep in mind.

Logistics is huge.

While people often overlook logistics, it’s by no means a small part of the global economy. According to data from the US Department of Transportation, the US’s transportation network moved about 18.1tn tons of goods in 2015, amounting to about US$19.2tn. Projections say that total freight is expected to hit 27bn tons by 2045, which would amount to a market value growth of $38tn.

Logistics is incredibly important; any organization that needs or wants something, then it has to be moved by a logistics company.

Employments

Given how big the logistics industry is, it’s no surprise that there are a lot of open positions. According to the Bureau of Labor Statistics’ projections, employment in the US logistics industry will grow by 4% from 2019-2029, which is close to the national average.

Of course, these projections were before COVID-19 resulted in a boom in the e-commerce industry, which, in turn, resulted in a boom in the logistics industry, meaning that people looking to find a job in the logistics industry has good chances.

Work locations have a lot of variety

Logisticians have to do a lot of things on a daily basis, but the good thing is that there isn’t a standard work setting for the industry, meaning that they have options. People looking to get a position in logistics should ask employers about where they’ll work, and how much travel they’ll be doing.

The work can be high-pressure

Logistics is a key part of any organization and business. In turn, a lot of people in the supply chain rely on the logisticians in their system, which means that being in the industry can be high-pressure. The diligence and planning of logisticians, as well as their ability to adapt to unexpected situations, can make or break a supply chain.

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Illustration Vs. Photography: Which One To Use?

“A picture is worth a thousand words”, as the old saying goes, which is why they see a lot of use in visual design. They’re the go-to option for a lot of design, but illustrators like Rabinky Art argue that they’re not always the best.

That has some merit, as illustrations are great for bringing designs to life and provide some uniqueness and distinctiveness to your design, which can do much to communicate and engage with your audience. In the era of Instagram, where people see a ton of photos, illustrations can be all the more impactful.

So when is an illustration the best choice, and when is photography the best? Here are a few things to keep in mind.

When to use illustrations

Fantastical scenes

One of the best times for illustrations is when you need to show something that photographs simply can’t. Illustrations aren’t held back by real-life variables like gravity, or lighting, meaning that they’re best for fantastical scenes that can’t be photographed.

For standing out

An illustration is good for getting attention. In markets where a lot of similar products and services are available, then illustrations are really good for making sure that you’re standing out. There are only so many ways for a photographer to capture a topic, but an illustrator like Rabinky Art has so many ways to bring style to a topic.

For icons

Many usually just ignore it, but every icon on the sites that people see are illustrations made by someone, like the ever-famous “Like” button on Facebook. Vector illustrations are great, as they’re independent of resolution, so they can scale with no issues.

When to use photographs

For accuracy

Photographs work best when accuracy and trust are paramount to the design. Photographs are great for providing an accurate representation of a topic, which is why it’s good for advertising and the like. For example, when advertising food, photos are good because people believe that what they’ll get is close to the photo.

Professionalism

Photographs are better at providing an image (get it) of professionalism. Images that provide accuracy provide an air of seriousness and responsibility, which is something that’s important for a lot of companies, some moreso than others.

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