Google is moving forward with its plans to phase out third-party cookies, which are traditionally used by advertisers to track their customers around the web, as well as, deciding to avoid other means of tracking users.
The Alphabet Inc.-owned tech giant threw the ad industry for a loop with a decision in 2020 to completely phase out these cookies, with a statement from Google Director of Product Management, Ads Privacy and User Trust, David Temkin, emphasizing that they will not develop or use replacements for the third-party cookie once they remove it.
Google isn’t the only tech titan introducing privacy features to cut down on web tracking, as Apple is also enforcing similar changes. These steps followed scrutiny from legislators and advocators for data privacy.
Publishers and advertisers noted that these restrictions will lead to difficulty regarding feedback and performance tracking. The EU and the UK Competition and Markets Authority are investigating the issue and Google’s control over online advertising, with the findings expected to be published soon.
Google emphasized that their initiative, which they dubbed as the ‘privacy sandbox’ are for addressing people’s concerns with regards to their personal data while they’re surfing the web. Tenkin stated that they are aware of the fact that other providers might compensate for their changes and updates.
Other advertisers state that ad targeting can be done with less-specific data collection, with ads aimed at groups of people with similar interests, instead of individuals.
Regardless, this change from Google is a huge change for the ad industry, with the people invested in things like a king kong marketing agency review, paying close attention.
Job seekers pay attention to reviews like King Kong digital marketing reviews even if they come from anonymous employees because they believe that reviews paint a true picture of a company. Review sites allow employees to post anonymous reviews as long as they are not defamatory. A company’s reputation must not be damaged by derogatory reviews.
Mark Fletcher used to ignore Google reviews left by customers for his software business Tower Systems until he lost a sale due to a negative review from a person called Ashley T. The reviewer said that she strongly recommends not buying the product. The comment which was made a year ago claimed that the point-of-sale software contained flaws. It was also claimed that Tower Systems did not respond to the complaint.
Tower System’s story is quite common. The impact of a negative review is being hotly debated among customers, businesses and Google, that is increasingly involved in court actions. Fletcher said that he has repeatedly tried to contact the reviewer. However, more negative reviews were anonymously posted to bring down the company’s ratings. Fletcher finds it difficult to force Google to do something about the reviews.
According to Fletcher, he has filled up several Google forms to complain about the false and misleading reviews from anonymous consumers. It is easy to file a complaint with Google about businesses but not misleading claims. The negative reviews and low star ratings on Google have caused the business to lose its leads. To address the issue, Fletcher requested customers to leave positive reviews. His rating was fixed and it is now 3.8 out of 5.
Google reviews tend to be more analytical and less of broadsided swipes or praises. When customers say that they like or dislike something, it becomes useful to others. Negative reviews get the attention of companies including those that are unresponsive.
If you take some time to read King Kong digital marketing reviews, you will notice that most of the reviews aim to share their good working experience with others. A current employee has commented that the digital agency has amazing work culture while another considers the company as a great place to work in.