One measure of success for a business is how well they satisfy their customers. Not only does this determine how well a business can improve the quality of its products and services, but it also boosts its reputation and visibility to bring in more customers.
Below are ways a business can use customer feedback to improve its marketing strategy.
- Share feedback via social media.Internet users spend a lot of time on social media, and because it is a go-to for the latest updates, a business is more likely to announce new promotions on their social media pages. By including reviews during this promotional stage, a business can convince more people to avail their packages.
- Display reviews on the website. Because the website is a business’ online base, not only should it look presentable, it should also look credible. Showcasing reviews—the good, the bad, and the neutral—can make the website more legitimate, and as visitors make their decision to purchase, they can check the reviews to see if the product is best suited for them.
- Include testimonials in campaigns. A business can use reviews in its marketing materials and ads. This presents genuine reactions from real, unpaid, satisfied customers.
- Promote reviews within specific demographics. People are looking for relatability when checking customer feedback, so catering reviews to particular demographics is helpful as well. When it comes to promoting a coffee shop, what appeals to a Gen Z may not appeal to a Boomer. This can be seen with King Kong advertising reviews from various age brackets.
The triumph of a product or service is only dependent on how well customers react to them. If a business provides good value, customers will not hesitate to provide authentically positive feedback.
Every business first starts small. A local neighbourhood business can expand to the city with the right decisions. With the digital age, going international is not a far-fetched idea, either. Grassroots companies have shown that it is possible.
By putting your business online, you are presenting your business to the world. A single search and click from someone on the other side of the world can send them to your website or social media account. But it shouldn’t end with customers reaching you. You have to be the one to reach out to them, too.
First, make yourself trustworthy and reliable. There are many scams online and you don’t want anyone to think you are one of them. Customer reviews and expert testimonials experts help your brand secure legitimacy.
Second, lure potential customers into your online space by using smart advertising and SEO strategies.
Third, engage with your potential customers. Whether they are your neighbour or someone from the other side of the world, be their friend and make them feel they matter (because they do!).
Finally, be you. It is your unique brand that has the most value, rather than being a copycat of a competitor.
It was by engaging with small companies from around the world that King Kong online marketing showed it is possible to start a business from your own home and expand globally. By being present and providing trust and value to your customers, you can make it happen, too.
It is very likely that you have watched an Instagram story about a new product or service. It features the opinion of a customer who has actually purchased and used a product. It is actually a combination of social proof (customer reviews) and an engaging video (content marketing). Nowadays, companies cherry-pick their most favourable reviews and use them for content marketing.
According to research, more than 50% of consumers nowadays consult customer reviews before making a confident buying decision. With the option of turning persuasive reviews into content marketing, products and services are “pushed” to consumers even before they visit the website.
Meanwhile, other companies use customer reviews as user-generated content after asking permission from the customer to reuse the review. Companies are desperate to add relevancy to content marketing so that they embed feedback from a customer to make their marketing strategy work.
Consumers trust organic user-generated content more than paid advertisements. This is because reviews are freely given by customers because they are either happy or unsatisfied with the experience. As a result, consumers consider user-generated content as honest and reliable. Unfiltered opinions can be pivotal in increasing conversion rates so that they must be easily accessible to anyone who wants to read them.
A digital marketing agency highlights king kong advertising reviews on its website to enhance the company’s sales. Clients trust the reviews on 3rd party review sites because they cannot be manipulated. They are authentic in nature regardless of the fact that the reviews come from anonymous employees.
Marketing automation refers to the use of software to automate marketing activities. There are many repetitive tasks like email marketing, social media posting, and ad campaigns that can be automated for the sake of efficiency and to personalize the experience of customers.
To gain the best possible results, marketing automation must be a combination of software and strategy. Prospects must be nurtured with highly personalized and useful content that can convert them to satisfied customers. Marketing automation will then nurture the leads well enough to produce paying customers.
However, the job does not end with conversions because customers must be the centre of everything you do. Marketing automation will play a key role in the business-customer relationship. Customer relationships will be nurtured well after they have been passed to sales and a deal has been closed.
Many businesses assume that marketing automation is used as a solution to speed up marketing growth including the generation of new leads. Instead of generating inbound leads, marketers buy lists of email addresses to nurture. It can be short-term solution but will not work for long-term relationships with customers. An efficient experience must be built with customers based on their individual needs to have a productive long-term relationship.
SEO, CRO, PPC, Facebook advertising, and marketing automation are among the services offered by king kong sabri suby, Australia’s fastest-growing digital marketing agency. The goal of the company is to find ways for businesses to sell more effectively through the use of proven funnels, frameworks, and scientific customer acquisition.
Google is moving forward with its plans to phase out third-party cookies, which are traditionally used by advertisers to track their customers around the web, as well as, deciding to avoid other means of tracking users.
The Alphabet Inc.-owned tech giant threw the ad industry for a loop with a decision in 2020 to completely phase out these cookies, with a statement from Google Director of Product Management, Ads Privacy and User Trust, David Temkin, emphasizing that they will not develop or use replacements for the third-party cookie once they remove it.
Google isn’t the only tech titan introducing privacy features to cut down on web tracking, as Apple is also enforcing similar changes. These steps followed scrutiny from legislators and advocators for data privacy.
Publishers and advertisers noted that these restrictions will lead to difficulty regarding feedback and performance tracking. The EU and the UK Competition and Markets Authority are investigating the issue and Google’s control over online advertising, with the findings expected to be published soon.
Google emphasized that their initiative, which they dubbed as the ‘privacy sandbox’ are for addressing people’s concerns with regards to their personal data while they’re surfing the web. Tenkin stated that they are aware of the fact that other providers might compensate for their changes and updates.
Other advertisers state that ad targeting can be done with less-specific data collection, with ads aimed at groups of people with similar interests, instead of individuals.
Regardless, this change from Google is a huge change for the ad industry, with the people invested in things like a king kong marketing agency review, paying close attention.
An online retailer that does not use SEO is similar to a physical store that has no name, signage, or window display that would attract people on the street. If the store has a proper name or a product image, people will stop by and inquire about the product it offers.
Search engine optimization or SEO is a process that makes a website easy to find, easy to crawl, and easy to categorize. In the highly competitive retail industry, SEO will help consumers find the website from thousands of other businesses. A proper SEO strategy can make a website rank on the first page of SERP.
Generally, people will click on the sites that appear on the first and second pages of SERP. Compared to other online strategies like PPC, social media marketing, and email marketing, SEO provides a pretty good ROI. Search engines are not humans but they have software that crawls through content. It is important for websites to have a keyword simulator test to determine whether they can be crawled by spiders. If the website is not viewable to spiders, they cannot be indexed or processed.
SEO is different from email marketing and other digital marketing strategies. SEO is more on blogs, video content, mobile advertising, etc. with the right keywords that consumers will use when searching for a product or service.
Companies can get inspiration from king kong sabri suby who managed to defy all expectations when he diversified his company’s client base internationally. The digital marketing agency believes that an ROI-driven approach makes a big difference.