Archive for Christopher Levay

Using Customer Reviews In Content Marketing

It is very likely that you have watched an Instagram story about a new product or service. It features the opinion of a customer who has actually purchased and used a product. It is actually a combination of social proof (customer reviews) and an engaging video (content marketing). Nowadays, companies cherry-pick their most favourable reviews and use them for content marketing.

According to research, more than 50% of consumers nowadays consult customer reviews before making a confident buying decision. With the option of turning persuasive reviews into content marketing, products and services are “pushed” to consumers even before they visit the website.

Meanwhile, other companies use customer reviews as user-generated content after asking permission from the customer to reuse the review. Companies are desperate to add relevancy to content marketing so that they embed feedback from a customer to make their marketing strategy work.

Consumers trust organic user-generated content more than paid advertisements. This is because reviews are freely given by customers because they are either happy or unsatisfied with the experience. As a result, consumers consider user-generated content as honest and reliable. Unfiltered opinions can be pivotal in increasing conversion rates so that they must be easily accessible to anyone who wants to read them.

A digital marketing agency highlights king kong advertising reviews on its website to enhance the company’s sales. Clients trust the reviews on 3rd party review sites because they cannot be manipulated. They are authentic in nature regardless of the fact that the reviews come from anonymous employees.

Share

Gumtree Launches New Ad Solution Offerings

Online marketplace Gumtree recently launched a new offering for its partners.

This new feature utilizes first-party data, new native products, predictive purchasing technology, as well as changes to how content is handled in order to help brands connect better with audiences and get better returns.

Dubbed Audience Match, this allows Gumtree to provide bespoke ad solutions specifically tailored to their clients’ needs. This new offering was made possible thanks to the advertising platform’s partnership with Live ramp and Info sum.

As for the new products available under the Gumtree Labs offerings, the company’s ad partners can now improved online retail and brand experiences and journalism, as well as interactive and 360 video, among others.

Gumtree Australia Director of Advertising Shannon Fitzpatrick issued a statement on the development, saying that the Circular Economy is valued in the billions of dollars, and is also one of the most significant cultural and customer shifts in years. Naturally, it’s a huge opportunity for marketers, and with so many Aussies on Gumtree, it was a chance they simply couldn’t pass up on.

Fitzpatrick notes how important it is for brands to appeal to customers during major moments of change, as that’s when people are most open to trying out new products and services, looking for upgrades, as well as savings.

They say that what sets Gumtree apart is the fact that they have access to a lot of first-party data listening and trend watching, giving them insight on what Aussies want to buy, what they’re buying, and what they’re likely to buy in the future, which they use to provide their clients with better king kong advertising reviews and better returns.

Share

Personalizing The Experience Of Customers Through Marketing Automation

Marketing automation refers to the use of software to automate marketing activities. There are many repetitive tasks like email marketing, social media posting, and ad campaigns that can be automated for the sake of efficiency and to personalize the experience of customers.

To gain the best possible results, marketing automation must be a combination of software and strategy. Prospects must be nurtured with highly personalized and useful content that can convert them to satisfied customers. Marketing automation will then nurture the leads well enough to produce paying customers.

However, the job does not end with conversions because customers must be the centre of everything you do. Marketing automation will play a key role in the business-customer relationship. Customer relationships will be nurtured well after they have been passed to sales and a deal has been closed.

Many businesses assume that marketing automation is used as a solution to speed up marketing growth including the generation of new leads. Instead of generating inbound leads, marketers buy lists of email addresses to nurture. It can be short-term solution but will not work for long-term relationships with customers. An efficient experience must be built with customers based on their individual needs to have a productive long-term relationship.

SEO, CRO, PPC, Facebook advertising, and marketing automation are among the services offered by king kong sabri suby, Australia’s fastest-growing digital marketing agency. The goal of the company is to find ways for businesses to sell more effectively through the use of proven funnels, frameworks, and scientific customer acquisition.

Share

Mexican Consulate Helps With Vaccination Effort For Truckers

The COVID-19 pandemic has hit a lot of industries across the world, and the logistics industry is no exception, in spite of the boom in e-commerce. Logistics firms like Titans Transline have had to make serious adaptations in order to stay afloat.

A recent report from the US Bureau of Transportation Services showed that cross-border freight dropped throughout 2020. In terms of value, more than $1.06tn of freight travelled across the country’s border, with a drop of more than $163bn from 2019.

Due to the importance of logistics and, in turn, truckers, organizations representing truckers in the US have been calling to the CDC to help them with vaccination. Among these requests is the call to designate truck stops and travel plazas as COVID-19 vaccination sites.

Thanks to efforts by the White House to make the COVID-19 vaccine easier, truck drivers are now getting a chance to get themselves inoculated from COVID-19 and get protected.

In Laredo, Texas, one of the major gateways connecting Mexico and the US, a lot of truckers immediately took the chance to get vaccinated, as the city recently changed vaccination guidelines to no longer require proof of residency, which was the primary hurdle for truckers who work across state and national lines.

The Mexican Consulate stated that truckers from logistics firms like Titans Transline travel across the US, Mexico, and North America and it’s important to ask the community that we have a vaccine, due to the fact that the White House’s efforts have made inoculation easier than ever.

The Mexican Consulate’s Reyes D. Soto stated that truckers are essential workers, which is why they made it easier for truckers to get inoculated, which is why the vaccine drive was set up at Mines Road so they wouldn’t have to get caught up in traffic.

The vaccine drive was the combined effort of the Consulate of Mexico, Laredo Motor Carriers, LUVS, and the Laredo Fire Department. The initial event had 700 truckers and other people inoculated, with a second dose to come on June 1, 2021.

The bridges connected Mexico and the US in Laredo see an average of about 9,000 tractor-trailers travelling through daily.

Share

Tips For Finding A Good Lawyer

Most people would prefer to never have to turn to a lawyer or law firm like MyDefence.ca, and that’s somewhat understandable. If you need that kind of legal help, then the matter must be serious.

Thankfully, there’s a lot of specialists to choose from, the problem is just figuring out which one to call on. Here are a few tips for that.

Figure out the issue and find the right specialist

First things first, figure out the specific kind of legal problem you’re dealing with. There’s a lot of different fields in law, and certain lawyers specialize in certain fields.

Specific problems need specific kinds of lawyers to deal with them. Choose the right one to ensure that they’ve got the proper knowledge for your problem.

Local attorneys are the first option

Local attorneys are the first option, and, ideally, you want one for your case. This is because local attorneys are familiar with local legislation, which means that they know the local legal idiosyncrasies; laws, procedures, authorities, and the like.

However, take note of the scope of your problem. If you’re dealing with a national-scale problem, a national specialist would be the best option.

Take note of their experience

One of the key variables to consider when picking an attorney is their experience operating in the field. When looking up attorneys at sites like MyDefence.ca, take note of the cases they’ve worked on, and how many cases that they’ve won.

Always pick the professionals with the most extensive knowledge and experience in the field that your legal problem falls under.

Pay attention to how they communicate

Part of legal proceedings is communicating, deliberating, as well as public speaking. That means that the attorney handling your case must be good at making legalese understandable for you and others, to ensure you’re properly prepped for proceedings, while properly delivering your side.

Fees

No getting around it; hiring a lawyer can be expensive. That’s part of why people avoid having to bring in lawyers whenever they can.

If you have to bring in a lawyer, don’t forget to inquire about fees and costs, as well as billing procedures and the like. This cannot be stated enough; a customer or potential client has to right to inquire about how their fees and bills will be handled, and are entitled to that information. If the legal ‘expert’ refuses, that’s a big red flag.

 

Share

How WordPress UI And UX Were Improved Through The Years

WordPress designers and developers are obviously familiar with UI and UX particularly nowadays where the user is first priority. Websites are competing for the attention of users and they have to ensure that the user interface and user experience is tailored to each customer’s behaviour and tastes.

The history of UI and UX

Years ago, graphics were created to be able to accommodate screens that only displayed green or ember and where beep sounds came from a built-in speaker. For most systems, UIs were text-only interfaces. In the middle of the 1980’s GUI’s that were developed for years became popular. Graphics were certainly improved but 320 pixels was considered as high resolution. When everything was upgraded during the Pentium years, the design of UIs was based on the general population having 14k modems. This meant going lean with colours, fewer images at lower resolutions and few clickable regions on a page.

After a while design trends started to accommodate 24k modems and then 56k modems. Today, limits are relatively few and the only limitations in website design being the imagination and the abilities of the developer.

UX or user experience has been around since 1990 but it did not include effective factors and behavioural concerns in the design of systems. The term only included more of these factors when the machine age introduced the need for productivity improvement activities that will improve user experience in all aspects of work.

Most of the changes in WordPress UI took place at the backend. The first version of WordPress UI was limited in its features and did not include a dashboard. The 2005 release included a dashboard, added pages and supported multiple themes. The spelling-check was added in the 2007 release including the menu structure for comments, tags, update notifications for new plugins, URL redirect and the button for advanced visual editor.

Over the years many more great improvements were released for both admins and end users. You have the option to get in touch with a WordPress development team on their website to design a site that is true to your brand and vision for both desktop and mobile devices across browsers.

Share