With the rate technology advances, it’s no surprise that digital marketing is one of the fastest changing industries in the world. It can be hard to keep up with changes and new trends.
The fluctuating nature of the industry means that professionals and organizations working in it are flexible and adaptable, as shown by data showing how digital marketing ad expenditure has only gone up, even in spite of the COVID-19 pandemic.
The field’s crowded, however, so everyone needs to keep up with the latest trends or lose out. Here are a few of those trends.
SEO’s importance is already well-established in the industry, though its current state isn’t as fit with the nuances of reality as it should be. Most SEO is reliant on specific keywords, boosting their rankings on SERPs based on these specific entries.
Adjacent search has been getting popular recently, due to companies realizing that most users tend to use more general terms and search for related terms instead of specifics. They’re broadening their horizons, so to speak, as the old SEO methods were a bit too narrow-focused for the current market.
Good content has always been king in digital marketing, but it wasn’t until recently that video became the medium of choice for content. Between YouTube, TikTok, and embedded ads, there’s demand for pretty much every kind of video content on the internet, whether it’s humour, animated, or just plain informative.
Digital marketers just need the right video content that reflects their brand, the cornerstone of any good digital marketing campaign; no one who ever got good king kong advertising reviews ever got it without choice content.