One measure of success for a business is how well they satisfy their customers. Not only does this determine how well a business can improve the quality of its products and services, but it also boosts its reputation and visibility to bring in more customers.
Below are ways a business can use customer feedback to improve its marketing strategy.
- Share feedback via social media.Internet users spend a lot of time on social media, and because it is a go-to for the latest updates, a business is more likely to announce new promotions on their social media pages. By including reviews during this promotional stage, a business can convince more people to avail their packages.
- Display reviews on the website. Because the website is a business’ online base, not only should it look presentable, it should also look credible. Showcasing reviews—the good, the bad, and the neutral—can make the website more legitimate, and as visitors make their decision to purchase, they can check the reviews to see if the product is best suited for them.
- Include testimonials in campaigns. A business can use reviews in its marketing materials and ads. This presents genuine reactions from real, unpaid, satisfied customers.
- Promote reviews within specific demographics. People are looking for relatability when checking customer feedback, so catering reviews to particular demographics is helpful as well. When it comes to promoting a coffee shop, what appeals to a Gen Z may not appeal to a Boomer. This can be seen with King Kong advertising reviews from various age brackets.
The triumph of a product or service is only dependent on how well customers react to them. If a business provides good value, customers will not hesitate to provide authentically positive feedback.