CEOs from leading advertising agencies are now asking for proof points on why digital advertising works well for brand marketers. Unilever reportedly increased its digital advertising budget by 40 percent and allocated about 35 percent of the US budget to digital advertising. Procter and Gamble on the other hand spends about a third of its advertising budget in the US on digital media.
Indeed, digital advertising is increasingly becoming popular these days. It has been tested to be a very effective tool in conveying messages to the public. Digital advertising is also a line of work engaged by professional digital artists like Oliver Wood Perth in Australia. However, there are still skeptical who ask if digital marketing really world for advertisers of brands.
Here are some proof points for you.
- Digital advertising has been proven to drive ROI and sales upwards. In the past seven years, Nielsen completed about 800 studies and has collaborated with over 300 CPG brands as well as 80 companies in order to get a clear correlation between offline consumer purchases and online advertising. After the thorough research conducted, the company concluded that brands experience a significant increment in sales for every dollar that is spent in advertising online.
- Through digital advertising, the efficacy of non-digital channels of media is enhanced. According to an econometrics study performed by Microsoft and BrandScience, online advertising delivers astronomically great ROI figures and also makes the other media services spend harder. When the researches made a comparison on the differences of the ROI performances in studies that made use of online elements and those that did not leverage with internet, the results were quite striking. Online media mix has an overall positive impact on the ROI from a +4percent for radio to about +51 percent for outdoor.
Digital advertising is very effective throughout the entire journey of the customer. Digital advertising is the key in driving the premium perception. Companies also discovered that the various digital channels dominate the consumer journey decision path. While there are still traditional media in the playing field, brands are constrained in their ability to effectively influence different prospects.