General beliefs and national stereotypes hold the belief that the French and the Italians are the most hot-blooded lovers in Europe.
But Ashley Madison, the most (in)famous of the dating sites for married people, notes that the Brits are the ones that top the charts when it comes to promiscuity. The site shared some of its statistics with local British outlets, which revealed that the firm saw a huge jump in UK traffic, a whopping 54%, following the incident back in 2015 when the platform was hacked and its data was leaked.
Ashley Madison’s data only covers itself, but might be a good indicator of British traffic in dating sites for married people and the like. According to the site’s data, the UK is the biggest market in Europe, and the fourth biggest in the world, behind only the US, Brazil and Canada, with 2.3m users since the site’s launch back in 2010.
According to Ashley Madison Managing Director of Western Europe Christoph Kraemer, the UK has always been the site’s biggest EU market. He gave an explanation as to why the site’s popular in the country, saying that they’ve noted that they get more clients in places where there are a lot of social norms, and where traditional views on marriage and relationships are prevalent.
Kraemer notes that, in those places, in those societies, a lot of people end up feeling trapped in the relationships they’re in. He likened it to a corset; the tighter it is, the more people want to get out of it.
The 2015 leak also revealed that the site had at least 70,000 bot accounts posing as women, and then luring unsuspecting male victims.
In response, Kraemer says that Ashley Madison has rebuilt their security infrastructure from the ground up, and they’re now one of the safest platforms operating. He notes that they even have a QA team that checks for fake accounts and blocks them. Users are also able to flag accounts they think might be fake, or are acting in an anti-social manner.
Kraemer notes that, at the end of the day, there is a need for services like theirs. The data, he notes, prove it.