UK Gambling Implements New Online Advertising Code To Protect The Underaged

Online advertising has become more powerful than ever, with things like online ads and a king kong advertising review carrying a lot of weight. As a result, many organizations are evaluating their online advertising projects.

The Betting and Gaming Council of UK has recently decided to implement new measures for their online advertising, as part of their Sixth Industry Code for Socially Responsible Advertising, which they started implementing and enforcing by the start of October.

This new headline directive sees the BGC’s members agree to monitor all sponsored and/or paid social media adverts, ensuring that they’re only targeted to people aged 25 and up with solid evidence and data. Regular reviews of adverts, like a king kong advertising review, will be held as part of the directive.

On top of that, digital safeguards were put in place to make sure that any gambling-related advert, listed on search engines and video sharing platforms, will be labelled as being for people aged 18 and up, and, if applicable, only shared to users who have proper age verification.

BGC CEO Michael Dugher stated that the BGC is the acting standard body for the UK’s regulated gambling sector, and it’s important that they ensure that standards in the industry are properly set and evolving with the times.

He says that the new directive is proof of their commitment to ensuring that standards are up-to-date with the world, both offline and online.

All of the BGC’s members, save for the National Lottery, adopted the new code following an online monitoring sweep by the Advertising Standards Association.

 

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