The Importance Of Keyword Research In SEO

Are surprised to find King Kong SEO reviews in popular job recruitment sites? It is important for a digital agency to stay on top of the game when it comes to search engine optimization because it helps clients and job seekers find them. With better page rankings and page visits, conversions will increase.

One of the most important things in the SEO marketer’s job is the research for keywords. According to a study compiled a few years ago, very few people actually love keyword research. In fact, it is one of the 3 most difficult jobs for SEO professionals aside from link building and content creation.

The reason is probably because 66% perform keyword research in-house instead of outsourcing the task to an SEO professional. Some of the mistakes in keyword research that are often mentioned include forgetting to actually examine the search intent. There is no point in ranking a site or content for a query if it does not match with what the user is actually looking for.

There are many instances when marketers are so focused in increasing traffic to a site that they forget the bottom line which is driving conversions. This is where the search intent comes in. It should examine what users are actually looking for when they go online. For example, if the site is about open positions, it means that users are searching for jobs and not a 2,000-word essay on the importance of tech skills.

Keyword research often involves metrics but it does not tell what is best for the business. There are keywords that drive the most traffic and help in improving important metrics but it does not mean that businesses have to go for high volume keywords. It is more reasonable to determine the type of queries that users will use to find the best solution to their problem.

When a digital agency uses King Kong SEO reviews, it easily answers a user’s search query to make them trust the site. When the job seeker sees the positive reviews from present and previous employees, he comes back to submit a resume. The site also performs well in search engine results because of the traffic from job seekers.

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