The month of October is known as the National Breast Cancer Awareness Month. The aim of the annual health campaign, organized by big charities that tackle breast cancer, is to raise the awareness of the general public when it comes to the disease. It is also the best way to raise funds that will be utilized for researches that will help find the cause of the disease, what could be done to prevent it, how to diagnose it, find treatment as well as cure for this fatal illness. The campaign also aims to provide information as well as support to those individuals who are suffering from breast cancer.
Majority of the people who support the campaign during the month of October will be wearing Pinktober ribbon pins on their chest area or organize events to raise awareness such as walks, fun run, morning tea and more. There are people in other countries such as Australia that opted for car signage in Sydney as a way of campaigning against the disease. This is what Roy Singh did when he decided to take the initiative to join the month-long campaign.
Roy Singh is currently Hot Springs Hire Services Limited’s operations manager and he decided to paint various parts of his Ford XR6 Turbo with the color pink using signage stickers that help in raising awareness with regards to breast cancer.
His inspiration came from huge corporate organizations and he thought that he should do something as an individual to help raising awareness. He fully acknowledges that there are many people out there that are in need of support when it comes to battling the disease. He finds the act to be a small one but nonetheless it will encourage a lot of people in various ways.
Mr. Singh said that the car signage was his way of encouraging individuals to have themselves tested for breast cancer in order to detect the disease sooner than later. He shared that he decided on the idea after a discussion with his wife. This is the same concept used by car signage in Sydney in order to raise awareness, post one’s brand or to advertise certain things.