Accor, which is a hotel group from France, is planning to lead the hospitality market in Southeast Asia by funding twice as much in order to obtain 300 accommodations in the next decades. The brand is also trying to win it against its biggest competitor, Marriott International which is from the United States. The main reason why luxury hotel in Danang is quite popular is because of the percentage of wealthy customers around.
According to data, the number of foreign travellers visiting Southeast Asia region is higher by 40 per cent between the year
|Luxury hotel In Danang|
2012 and 2017. This is equivalent to more than 100 million tourist arrivals annually. Danang is currently one of the most popular resort cities in the region because it is located in the central coast of Vietnam. Walking around this area will give one the chance to see luxury hotels, upscale room and giant swimming pools.
Accor is currently one of the leading brands which originated from the west. It was in 2011 when it first launched its first hotel and now it is managing around five branches. It is responsible for the development of Pullman Danang Beach Resort which was completed by 2013.
Due to the increasing number of multinationals that are investing in the county, AccorHotels for instance decided to be in charge. The group decided that it is the best time to renovate Luxury Pullman even though it is only five years ago since its construction. A statement from the general manager of Pullman disclosed that the city now has 15 per cent additional rooms compared to the year before.
The biggest competition for Accor now is the Marriott because its luxury hotel in Danang is said to have a high occupancy rate reaching 80 per cent. The company introduced its pilot hotel in Danang only last year but it is now managing two hotels within the city as it struggles against Accor. Meanwhile, Accor is dominating other cities in Southeast Asia such as Singapore, Malaysia, Thailand and Indonesia. All of these are results of the research conducted by STR which is a consultancy firm based in the United Kingdom.