In October 2015, Mike Dowling, a big Australian businessman specializing in the cleaning industry, acquired James’ Home Services, a franchise op. Problem with the acquisition was that it was on the slide down into collapsing, at least it was until Mr. Dowling got his hands on it.
The Gold Coast businessman managed to turn the collapsing franchise around by introducing a low-entry option. This led to an increase in franchisees by about 45% and, as a result, the operation is now ready to move into the field as a commercial cleaner in Gold Coast.
Mr. Dowling has stated that the franchise had a lot of issues when he acquired it. He elaborates, stating that the franchise was built on a stable and reliable business model, and that the issue was the actual implementation: franchisees weren’t really getting that much work, nor were they being advertised, etc. He states his belief that, had he and his team intervened, the franchise would’ve likely collapsed.
Since his acquisition of the new franchise, he has moved its base of operations to Gold Coast, in addition to and expanded the franchise to have a team of 147 franchisees, 5 of them regional, 47 of them individual. The somewhat fortunate problem that has arisen is that the demand for the new commercial cleaner in Gold Coast is that the franchise, in its current state, is unable to fulfil the demand, with about half of inquiries left unfulfilled.
Mr. Dowling has stated that this is where the low-entry model comes in; so people can take part in the franchise’s operation and contribute, which will help ensure the satisfaction of the franchisees, as well as providing a platform for success for those that enter the franchise. Mr. Dowling has stated that this is his end goal: to create a business wherein the people part of it can actually achieve something without additional trouble.
Mr. Dowling has also expressed plans for expanding into Tasmania and Southern Australia within the next 2 years, and adds that he wants to formally establish the commercial branch of the franchise, which he hopes will be accomplished by October. He adds that that will allow the franchise to deal with larger clients such as hotels, schools, and hospitals.
He has also stated his intentions to expand the franchise globally, marking England as his primary target.