Fusion Hotel Group Expanding In Vietnam

Vietnam-based Fusion hotel group is expanding its reach across the country, opening several new properties, including new beach hotels in Danang, in order to keep pace with the growth of wellness hospitality in the region.

Since 2008, Fusion has been putting up upscale hotels and resorts in Vietnam’s emerging destinations, making the group notable as the first of its ilk to invest in locations like PhuQuoc, Cam Ranh and Danang, with Fusion Resort QuangBinh being one of their latest developments.

Fusion COO AtillaErda says that the company foresaw the growing trend in wellness-inspired hospitality in Vietnam, and noticed that, unlike in other countries, it wasn’t being developed. Though there were beach hotels in Danang and across the country with wellness facilities, these options tend to be additional packages, separate, instead of inclusive in the price of the room itself.

Before the end of 2019, Fusion Suites in Vung Tau will officially open, and, currently, a third property in Danang in under development. By 2020, the hotel group, with partner Darwing will launch their Fusions Originals brand in Ho Chi Minh City. This new brand takes cues from leading scientists, artists and inventors, with the goal of reflecting and celebrating their history and contributions to the world. On top of all of that, the hospitality group is getting ready for the launch of Fusion Resort QuangBinh, to happen sometime in 2020.

Erda stated that they have put their focus on what they believe are the right places, with every venture chosen carefully. Fusion, they note, also invested heavily in local manpower and knowledge, meaning that they’re able to go into locations that haven’t really been part of the market.

The COO also noted how offering inclusive spa treatments and services, like complimentary breakfast anywhere, anytime, has helped to greatly differentiate them from the competitions in the high-end hospitality market.

Fusion CEO Peter Meyer says that the company’s continuing growth is fuelled by an increasing demand for high quality wellness accommodation. He notes that Vietnam’s tourism sector is among some of the fastest developing in the world, with QuangBinh, the site for the Fusion Resort QuangBinh, receiving 3.9 million visitors in 2018 on its own.

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