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FTC Targets Fake And Incentivized Reviews

Glassdoor is a trusted review site for employers that are usually accessed by individuals who want honest, credible inside information on salaries, benefits and workplace environment before they submit an application for a vacant position. Anonymous employees have posted King Kong marketing reviews on the website to encourage tech talents who are seeking for a fulfilling job and to generate brand awareness for the company.

However, the Federal Trade Commission (FTC) review is targeting the use of fake or incentivized reviews. The commission is encouraging consumers to comment on whether free and discounted products have influenced them to leave reviews. FTC requires disclosure on how affiliate links are handled and whether advertisers or review sites have posted warnings regarding incentivized reviews.

According to a statement released by FTC’s Rohit Chopra, undisclosed influencer marketing posts on social media platforms could result to financial penalties. Companies that launder advertising usually pay an influencer to pretend that the endorsement or review is untainted by any financial relationship. This is called illegal payola.

FTC wants to determine if new requirements for social media platforms and advertisers will be created and whether civil penalty liability will be activated. Under the non-binding Endorsement Guides, if there is a connection between the endorser and the seller of an advertised product, such connection must be disclosed. In social media, creators have to note that the post is part of paid advertisement, sponsored content or paid partnership.

Chopra has made department store Lord Taylor as an example of weak enforcement. FTC did not insist that the posts of the 50 paid influencers were not sponsored. This is different from Instagram posts where marketers pay the posts of influencers and tag the brands as ads. Social media platforms and advertisers are profiting from undisclosed influencer marketing. This is harmful to small honest businesses that want to compete fairly.

People usually trust King Kong marketing reviews because they are not posted by influencers but the company’s current employees. When the company responds to both positive and negative reviews, it emphasizes the authenticity of the brand. Meanwhile, employees are satisfied that their comments are heard by the employer.

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UK Has The Most Infidelity, According To Infamous Site

General beliefs and national stereotypes hold the belief that the French and the Italians are the most hot-blooded lovers in Europe.

But Ashley Madison, the most (in)famous of the dating sites for married people, notes that the Brits are the ones that top the charts when it comes to promiscuity. The site shared some of its statistics with local British outlets, which revealed that the firm saw a huge jump in UK traffic, a whopping 54%, following the incident back in 2015 when the platform was hacked and its data was leaked.

Ashley Madison’s data only covers itself, but might be a good indicator of British traffic in dating sites for married people and the like. According to the site’s data, the UK is the biggest market in Europe, and the fourth biggest in the world, behind only the US, Brazil and Canada, with 2.3m users since the site’s launch back in 2010.

According to Ashley Madison Managing Director of Western Europe Christoph Kraemer, the UK has always been the site’s biggest EU market. He gave an explanation as to why the site’s popular in the country, saying that they’ve noted that they get more clients in places where there are a lot of social norms, and where traditional views on marriage and relationships are prevalent.

Kraemer notes that, in those places, in those societies, a lot of people end up feeling trapped in the relationships they’re in. He likened it to a corset; the tighter it is, the more people want to get out of it.

The 2015 leak also revealed that the site had at least 70,000 bot accounts posing as women, and then luring unsuspecting male victims.

In response, Kraemer says that Ashley Madison has rebuilt their security infrastructure from the ground up, and they’re now one of the safest platforms operating. He notes that they even have a QA team that checks for fake accounts and blocks them. Users are also able to flag accounts they think might be fake, or are acting in an anti-social manner.

Kraemer notes that, at the end of the day, there is a need for services like theirs. The data, he notes, prove it.

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The Importance Of Keyword Research In SEO

Are surprised to find King Kong SEO reviews in popular job recruitment sites? It is important for a digital agency to stay on top of the game when it comes to search engine optimization because it helps clients and job seekers find them. With better page rankings and page visits, conversions will increase.

One of the most important things in the SEO marketer’s job is the research for keywords. According to a study compiled a few years ago, very few people actually love keyword research. In fact, it is one of the 3 most difficult jobs for SEO professionals aside from link building and content creation.

The reason is probably because 66% perform keyword research in-house instead of outsourcing the task to an SEO professional. Some of the mistakes in keyword research that are often mentioned include forgetting to actually examine the search intent. There is no point in ranking a site or content for a query if it does not match with what the user is actually looking for.

There are many instances when marketers are so focused in increasing traffic to a site that they forget the bottom line which is driving conversions. This is where the search intent comes in. It should examine what users are actually looking for when they go online. For example, if the site is about open positions, it means that users are searching for jobs and not a 2,000-word essay on the importance of tech skills.

Keyword research often involves metrics but it does not tell what is best for the business. There are keywords that drive the most traffic and help in improving important metrics but it does not mean that businesses have to go for high volume keywords. It is more reasonable to determine the type of queries that users will use to find the best solution to their problem.

When a digital agency uses King Kong SEO reviews, it easily answers a user’s search query to make them trust the site. When the job seeker sees the positive reviews from present and previous employees, he comes back to submit a resume. The site also performs well in search engine results because of the traffic from job seekers.

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Features Of A Good School Website

The world has gone online. More people do their shopping and business transactions online. There are online jobs that stay-at-home moms or dads appreciate. Most people do their research and inquiries online. It is more convenient to go online to check things first than go to the actual place or shop. Business owners spend time and money to come up with a website that is appealing, informative, easy to navigate, and pleasing to the eyes.

An international school with a website like https://www.standrewsdusit.com/ should be able to give the basic information that the parents and students need to know about the school. People who are making inquiries online may establish their first contact with the school through the school’s website. In effect, the school’s website reflects the image that the school may leave in the mind of the people who inquired online. That’s why every international school should be able to present a website that can leave a good image in the people’s mind.

Features that May Help Attract Parents and Students Alike

  1. Aesthetically Appealing Website

The overall look of the website is the first thing that visitors notice. The layout, fonts, images, and colours that should be used in the school’s website must blend well. They should go together to create the kind of image or impression that the school wanted to leave in the mind of a visitor of their website. The international school may hire a professional web designer to help them with their website design.

  1. Relevant and High-Quality Content

The visitors to any website expect to read relevant and high-quality content. Visitors of an international school website expect to read something about the school and the awards or recognition that it received or that of its students. The website must also contain the contact details of the school, events calendar, news, curriculum, learning resources, school value, and other important matters.

  1. Easy Navigation

A simple website that is easy to navigate is much better than the one that’s so sophisticated to operate. It is okay to build a sophisticated-looking website as long as it does not affect the overall user experience. The visitors may no longer bother exploring the school website when navigating it is already giving them a headache.

  1. Responsive

People on the go often use their mobile devices to surf the net and visit different websites. The school’s website should be responsive, which means that their website should be able to adjust to the screen size of the device that the visitor is using. It should remain user-friendly.

International school websites, like https://www.standrewsdusit.com/, must make sure that their site is always up and working all the time.

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