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The Importance Of Keyword Research In SEO

Are surprised to find King Kong SEO reviews in popular job recruitment sites? It is important for a digital agency to stay on top of the game when it comes to search engine optimization because it helps clients and job seekers find them. With better page rankings and page visits, conversions will increase.

One of the most important things in the SEO marketer’s job is the research for keywords. According to a study compiled a few years ago, very few people actually love keyword research. In fact, it is one of the 3 most difficult jobs for SEO professionals aside from link building and content creation.

The reason is probably because 66% perform keyword research in-house instead of outsourcing the task to an SEO professional. Some of the mistakes in keyword research that are often mentioned include forgetting to actually examine the search intent. There is no point in ranking a site or content for a query if it does not match with what the user is actually looking for.

There are many instances when marketers are so focused in increasing traffic to a site that they forget the bottom line which is driving conversions. This is where the search intent comes in. It should examine what users are actually looking for when they go online. For example, if the site is about open positions, it means that users are searching for jobs and not a 2,000-word essay on the importance of tech skills.

Keyword research often involves metrics but it does not tell what is best for the business. There are keywords that drive the most traffic and help in improving important metrics but it does not mean that businesses have to go for high volume keywords. It is more reasonable to determine the type of queries that users will use to find the best solution to their problem.

When a digital agency uses King Kong SEO reviews, it easily answers a user’s search query to make them trust the site. When the job seeker sees the positive reviews from present and previous employees, he comes back to submit a resume. The site also performs well in search engine results because of the traffic from job seekers.

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Features Of A Good School Website

The world has gone online. More people do their shopping and business transactions online. There are online jobs that stay-at-home moms or dads appreciate. Most people do their research and inquiries online. It is more convenient to go online to check things first than go to the actual place or shop. Business owners spend time and money to come up with a website that is appealing, informative, easy to navigate, and pleasing to the eyes.

An international school with a website like https://www.standrewsdusit.com/ should be able to give the basic information that the parents and students need to know about the school. People who are making inquiries online may establish their first contact with the school through the school’s website. In effect, the school’s website reflects the image that the school may leave in the mind of the people who inquired online. That’s why every international school should be able to present a website that can leave a good image in the people’s mind.

Features that May Help Attract Parents and Students Alike

  1. Aesthetically Appealing Website

The overall look of the website is the first thing that visitors notice. The layout, fonts, images, and colours that should be used in the school’s website must blend well. They should go together to create the kind of image or impression that the school wanted to leave in the mind of a visitor of their website. The international school may hire a professional web designer to help them with their website design.

  1. Relevant and High-Quality Content

The visitors to any website expect to read relevant and high-quality content. Visitors of an international school website expect to read something about the school and the awards or recognition that it received or that of its students. The website must also contain the contact details of the school, events calendar, news, curriculum, learning resources, school value, and other important matters.

  1. Easy Navigation

A simple website that is easy to navigate is much better than the one that’s so sophisticated to operate. It is okay to build a sophisticated-looking website as long as it does not affect the overall user experience. The visitors may no longer bother exploring the school website when navigating it is already giving them a headache.

  1. Responsive

People on the go often use their mobile devices to surf the net and visit different websites. The school’s website should be responsive, which means that their website should be able to adjust to the screen size of the device that the visitor is using. It should remain user-friendly.

International school websites, like https://www.standrewsdusit.com/, must make sure that their site is always up and working all the time.

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