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Online Advertising Sees $9.1bn In Expenditures For Q2 2020, Even With Decline

COVID-19 has hit industries across the world hard, with many being forced to adapt. For the people invested in king kong advertising reviews, the impact hasn’t been as bad, but it’s still there, as noted by the latest IAB Australia Online Advertising Expenditure Report (OAER), compiled by PwC.

Q1 2020 saw a 5.6% increase in online advertising, while Q2 2020 saw a drop of 12% compared to Q2 2019.

IAB CEO Gai Le Roy explained that the numbers weren’t surprised, given COVID-19’s impact on the global economy meant for a rough environment for online advertising. However, they noted how video ads are outliers, remaining strong in spite of all the trouble.

All online advertising categories showed a drop in Q2 2020 compared to Q2 2019. Search and directories dropped by 9%, the general display went down by 11%, and classifieds posted the biggest loss with a drop of 22.7%.

The report notes that programmatic advertising is now the way to go for people invested in king kong advertising reviews and the like, with 44% of all advertising on content sites having been programmatically bought, compared to 41% of ads that were from insertion orders.

In spite of the drops, Q2 2020 saw online advertising staying steady at $9.1bn.

While most advertising types saw drops, the video was the outlier, with an increase of 15.4%, bringing its total to $1.7bn.

The top five industry categories for ads for Q2 2020 were finance, travel, real estate, automotive, and real estate. While technology wasn’t top 5, it did see a 1.3% increase in share, the same as retail. Meanwhile, automotive saw shares drop by a solid 5.7%.

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Google Adding 2% Tax For Ads In The UK

When looking up things like king kong advertising reviews on the internet, Google is the household name. In turn, this means that getting ad slots on the search engine is something that companies fight for.

Naturally, that doesn’t come free, and it’ll be costing a bit more for Google UK platform advertisers, as the new UK Digital Services Tax took into effect in April 2020, and the tech giant will be passing the cost to the advertisers on its platform.

The legislation was implemented on the very first day of April 2020, which introduces a new 2% tax on all the revenue made by search engines, social media services, and online marketplaces that make their money from users residing in the UK.

The UK Digital Services Tax’s intention is to get some of the revenue that large foreign companies get on the UK’s digital space. This tax, notably, is only charged for large-scale businesses, those that make at least £500 million annually, provided that at least £25 million of that is sourced from UK sales.

The legislation and the associated tax are seen as a temporary measure, meant to hold the line until a global taxation solution is found for digital services, like advertising and king kong advertising reviews and the like.

Google made the announcement around late August 2020, where they stated that they’ll be passing the cost of the UK Digital Services Tax, the 2%, to advertisers operating on their platform, effective starting on the first day of November 2020. In short, Google’s upping prices to account for the tax, and making advertisers shoulder the addition.

The tech giant’s statement says that digital advertising costs increase with the implementation of digital service taxes, and that these costs are typically borne by customers. The tech giant also encourages governments across the world to work on international tax reforms.

UK DST Fee on Google Invoices will have the tax appear on its listings. As for specifics, Google Ads and YouTube ads will be affected by the tax, but not DV360, as the DST doesn’t apply to sales themselves, only to the companies intermediating such sales.

Notably, the Digital Services Tax for Austria and Turkey sits at 5%.

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Will People Experience A Normal Christmas This Year?

Christmas is 4 months away and people are starting to think of gifts that they can send their loved ones. Kitchen gifts are the best option for Mom who loves to cook and bake. For Dad, he will appreciate the best whiskey glasses that are handcrafted from the finest crystal. The whiskey glass must be of the right size to fit in the palm of Dad’s hand.

According to results of a research made by King’s College London and Ipsos MORI, people prefer to prioritize their health over the economy and their social life. People are willing to accept long term changes in their everyday lives in case a vaccine or treatment is not found. Most people are not convinced that life will return to normal by the end of the year even if Prime Minister Boris Johnson has stated that certain restrictions will be lifted before Christmas.

It was also revealed that people prefer local lockdowns and work-from-home policies including home schooling. Professor Bobby Duffy, Director of the Policy Institute at King’s College London is surprised to find out that a large majority of people are prepared for long term changes that may last for months if not years.

Regarding the decision of employees on whether to return to the workplace or not, 47% are in favor of returning to the workplace while 39% say they would not. Many adults continue to work from home while the rest have gone back to their workplaces that have placed strict caps on the number of employees that can be in a one time.

There is still a lot of concern on children returning to school because they are also vulnerable to catching the virus and spreading it at home. Parents will only be confident to send their kids to school if their safety is guaranteed.

Meanwhile, it is expected that people will still celebrate Christmas. You do not have to go out and shop because the best whiskey glasses are available online. There is a buying guide to help you choose the perfect set of whiskey glasses. For that classy gift, choose the set that includes a matching decanter.

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How Florida’s Carefree Summers Became A Thing Of The Past

An illustrated map of Florida will make you remember the carefree summers that people enjoyed before the pandemic. If you are interested in the map illustration, you can read more on their website. The map illustration is lavishly drawn with dolphins and whales, yachts and sailboats with other childlike drawings that reflect on the usual American optimism.

Daily life in Florida has become different as coronavirus cases skyrocket. Popular beaches are closed and people are required to wear masks. Bars are closed once again because some customers did not wear masks or follow social distancing. Miami-Dade county has prohibited indoor dining in restaurants while Broward county announced a 2-week curfew Friday.

According to Dr. Dena Grayson, an infectious disease researcher, things can get pretty worse unless something dramatic is done to flatten the curve. Hospitalizations continue to rise although not as steeply as the past weeks. Hospitals in Miami, Tampa, Orlando and Jacksonville have reported a critical shortage of the antiviral remdesivir because of the recent surges.

Critics complain that the Florida governor has not mandated a statewide mask ordinance. Everything has turned into a political fight with conflicting messages on whether or not to wear a mask. Criticism increased as the hardest hit areas in the state are ramping up restrictions ad curfews and doubling their efforts to encourage mask use. However, Walt Disney World was allowed to reopen including Hollywood Studios Theme Parks, Universal Orlando and SeaWorld Orlando.

Normally, catering and events companies are busy preparing for summer weddings, graduations and corporate events but 3 counties have imposed various restrictions on group gatherings.
The companies have to cut back their staff even if it is peak season. They are trying to keep as many people as possible but events are now down to six from the normal 65 during the summer season.

While the map illustration of Florida will make you reminisce about the happy days, it can also be used as a promotional tool when things return to normal. Try to read more on their website to understand how map illustrations can lure customers effortlessly. The hand-draw illustrations show a particular scene from above at an oblique view for that instant feeling of recognition.

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Bed Bugs Have Made A Comeback In France

The French government has waged a war against bed bugs. A campaign was launched that includes an emergency number to control the influx of bed bugs in homes and hotels. The uninvited guests feed on the blood of humans and cause severe allergic reactions. Since there is growing resistance to insecticides, exterminators are called to deal with the problem.

Bed bugs have disappeared from France in the 1950’s but made a resurgence because of international travel and the growing resistance to insecticides.  The common bed bug Cimex lectularius can be found in the temperate regions of the United States and some parts of Europe.

After World War II, bed bugs became a mild nuisance due to the widespread use of insecticide like DDT. However, the poison was banned because it was dangerous to humans, animals and the environment.

In the late 1990’s bed bugs thrived in New York. A resurgence of bed bugs in 2010 resulted to bed bugs invading high-end apartment buildings, hotels and clothing stores like Victoria’s Secret. Billions of dollars annually are being spent by businesses and homeowners to exterminate bed bugs.

In 2016, a study revealed that the reclusive creatures have become resistant to pesticides. Bed bugs continued to conquer the world. They sought out the scents of humans and snuggled in the clothing. Unknowingly, the person takes the bed bug home where they hide all day in linens and come out at night to bite. The bites are not dangerous but they leave red itchy welts.

In Paris, exterminators have treated at least 400,000 addresses that include homes, hotels and apartments in 2018. This is almost 35% more than the previous year.

The issue of bed bugs became so annoying that is was featured in the Paris 2020 electoral campaign. A mayoralty candidate promised to clean the capital of bed bugs within 100 days.

When the home is invested by bed bugs, call Exterminators Ormond Beach immediately before you spend another sleepless night. Since bed bugs have developed resistance of most insecticides, only professional exterminators can deal with them. Do not attempt to solve the pest problem on your own because you will just be wasting your time and money.

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How To Address A Negative Review Posted On Google

Job seekers pay attention to reviews like King Kong digital marketing reviews even if they come from anonymous employees because they believe that reviews paint a true picture of a company. Review sites allow employees to post anonymous reviews as long as they are not defamatory. A company’s reputation must not be damaged by derogatory reviews.

Mark Fletcher used to ignore Google reviews left by customers for his software business Tower Systems until he lost a sale due to a negative review from a person called Ashley T. The reviewer said that she strongly recommends not buying the product. The comment which was made a year ago claimed that the point-of-sale software contained flaws. It was also claimed that Tower Systems did not respond to the complaint.

Tower System’s story is quite common. The impact of a negative review is being hotly debated among customers, businesses and Google, that is increasingly involved in court actions. Fletcher said that he has repeatedly tried to contact the reviewer. However, more negative reviews were anonymously posted to bring down the company’s ratings. Fletcher finds it difficult to force Google to do something about the reviews.

According to Fletcher, he has filled up several Google forms to complain about the false and misleading reviews from anonymous consumers. It is easy to file a complaint with Google about businesses but not misleading claims. The negative reviews and low star ratings on Google have caused the business to lose its leads. To address the issue, Fletcher requested customers to leave positive reviews. His rating was fixed and it is now 3.8 out of 5.

Google reviews tend to be more analytical and less of broadsided swipes or praises. When customers say that they like or dislike something, it becomes useful to others. Negative reviews get the attention of companies including those that are unresponsive.

If you take some time to read King Kong digital marketing reviews, you will notice that most of the reviews aim to share their good working experience with others. A current employee has commented that the digital agency has amazing work culture while another considers the company as a great place to work in.

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