Archive for Tips

Illustration Vs. Photography: Which One To Use?

“A picture is worth a thousand words”, as the old saying goes, which is why they see a lot of use in visual design. They’re the go-to option for a lot of design, but illustrators like Rabinky Art argue that they’re not always the best.

That has some merit, as illustrations are great for bringing designs to life and provide some uniqueness and distinctiveness to your design, which can do much to communicate and engage with your audience. In the era of Instagram, where people see a ton of photos, illustrations can be all the more impactful.

So when is an illustration the best choice, and when is photography the best? Here are a few things to keep in mind.

When to use illustrations

Fantastical scenes

One of the best times for illustrations is when you need to show something that photographs simply can’t. Illustrations aren’t held back by real-life variables like gravity, or lighting, meaning that they’re best for fantastical scenes that can’t be photographed.

For standing out

An illustration is good for getting attention. In markets where a lot of similar products and services are available, then illustrations are really good for making sure that you’re standing out. There are only so many ways for a photographer to capture a topic, but an illustrator like Rabinky Art has so many ways to bring style to a topic.

For icons

Many usually just ignore it, but every icon on the sites that people see are illustrations made by someone, like the ever-famous “Like” button on Facebook. Vector illustrations are great, as they’re independent of resolution, so they can scale with no issues.

When to use photographs

For accuracy

Photographs work best when accuracy and trust are paramount to the design. Photographs are great for providing an accurate representation of a topic, which is why it’s good for advertising and the like. For example, when advertising food, photos are good because people believe that what they’ll get is close to the photo.

Professionalism

Photographs are better at providing an image (get it) of professionalism. Images that provide accuracy provide an air of seriousness and responsibility, which is something that’s important for a lot of companies, some moreso than others.

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How A Maths Tutor Can Make A Difference In A Student’s Future

Travis Ratman, the CEO and founder of Knowledge hook revealed that as a child he was at the bottom of his class. He assumed that he was stupid and slow. What made a big difference was Ratman’s dad who was a Maths tutor. His dad focused his attention on Ratman until he was at the top of his class.

Ratman’s Knowledge hook is a digital learning platform that helps teachers gain better outcomes for maths students. When the student logs on to the platform in school or at home, the system will analyse the student’s progress and identify where he is struggling. The teacher will be advised on the right techniques and support that will help the student.

After years of working with Microsoft, Ratman started to build Knowledge hook. Many EdTech ventures do not recognize the role of the teacher in the classroom as critical for learning; however, Knowledge hook sees the opportunity to connect teachers to their student’s learning problems.

It was not easy to create the system for Knowledge hook considering that they had to build a sophisticated data analytics infrastructure with the capability of analysing students’ performances. Ratman’s idea was to provide teachers with specific advice on how they can help their students based on global learnings about the best strategies to tackle particular issues.

Knowledge hook’s approach is truly successful. Their technology is now being used by 100,000 schools across the world with the US, Canada, and the UK as the most successful markets. The company hopes to reach 50 million students in South America, Australia, and New Zealand within the next year.

This year, online education platforms have become the trend so that students can continue with their studies even if the schools are closed. Ratman aims for long-term opportunities for education through a digital transformation but it won’t be easy due to the coronavirus pandemic.

There is no substitute for the experienced and dedicated Maths tutor who is working individually with a student. The home tutor is not replacing the teacher in the classroom; he is simply helping the teacher perform his job. The role of a teacher is challenging because of the number of students per classroom but the tutor can provide individualized attention at any time.

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Should You Be Worried About Google’s Recent Core Updates?

The primary source of traffic is usually from organic search which means that businesses must pay attention to SEO. If you will spare some time to read King Kong SEO reviews, you will understand how SEO works in ranking your web pages higher in search engine results.

Google is the search engine that most people use. Whenever Google updates its search ranking algorithms, webmasters begin to wonder if the update is good or bad for search results. The new core update that was announced by Google is the third for 2020. Traditionally, Google releases a new update every few months but this one took longer than the previous updates.

The most recent of the previous core updates was in May 2020. The update was big and broad and took at least 2 weeks to fully roll out. The one prior to the January 2020 update was rolled out in September 2019. According to SEO experts, it did not have the same impact as other core updates. The update was released in November was specific to local rankings.

Knowing that Google frequently releases updates means that something has to be changed in the website on something that Google changed in the ranking algorithms. For webmasters, it is important to keep an eye on analytics and rankings.

To avoid being negatively impacted by Google core updates, it is important to work with a professional digital marketing agency that understands SEO. There are King Kong SEO reviews where you can gain an insight into how the team works to drive traffic to your site through SEO.

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SEO During The Coronavirus Pandemic

Before you decide on a digital company that can deliver effective online marketing strategies, you should make the effort to read King Kong SEO agency review from online sites. Information is very critical before making any decision so that you will achieve the best possible results.

Trends and behaviours have changed during the coronavirus pandemic leaving many small businesses worried about their online traffic. However, the catch here is internet usage has never been this high. Based on reports, there has been a significant increase in the number of people accessing and purchasing essential products and services online.

Meanwhile, large businesses that are offering non-essential items have experienced a dip in their online traffic. Marketers are wondering whether SEO still works for a small business. The truth is SEO does not only boost online traffic; it helps the business generate leads.

There is increased traffic for online retailers from users who are searching for health and wellness information and products. People want to stay at home and they prefer to purchase health and wellness products online. Businesses that have an online presence, search visibility, and engaging content will be able to maximize their sales and increase conversions.

Times are uncertain and what matters for a business is qualified leads visiting the website as opposed to the amount of traffic generated. You can get inspiration from King Kong SEO agency review on how to achieve the best results through SEO strategies. Make it easy for consumers to find your online store by providing them with useful and relevant information.

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Truck Driver Employing Bouncing Back Slowly Following COVID-19

The Canadian trucking economy has been slowly building itself back up following a hard hit from COVID-19, to the relief of companies like Titan Transline and truckers across the country. Speaking of truckers, the trucking industry is back to fighting an old problem: the lack of truckers.

In July, Trucking HR Canada published a study which noted down the impact that COVID-19 had on the industry, showing that, with 34,700 spots dropped, truck drivers accounted for about half of the people who suddenly lost their job during the first half of 2020.

The start of Q3 2020 has been a bit better, however, as most of Canada has been slowly reopening, with the trucking industry following suit. Fleets are hiring once more, especially since North American trucking companies like Titan Transline has seen a sudden upsurge in demand.

It hasn’t been easy, however. Local trucking company Robsan Transportation has been having issues finding drivers, as reported by its VP, Patricia Whitesell. She notes that the issue with COVID-19 in the US is so bad that people with the qualifications to be proper truckers don’t actually want to cross the border, preferring to stay in Canada.

Robsan Transportation’s hiring issues isn’t uncommon in the Canadian trucking industry, but it’s notably high standards have made things a bit harder. This is due to the fact that the company handles work for the nuclear industry, transporting used materials to a decontamination centre in the US.

Other companies have also been looking hard for cross-border truckers, with online sites like Indeed having classified ads for truckers with salary offers averaging at about $80,000, while only requiring as little as a year’s worth of cross-border experience, showing how high the demand for the sector currently is.

The recent decision from the Trump administration to stop issuing VISAs to Canada-employed drivers on work permits have also hurt the Canadian trucking industry, as a lot of companies rely on temporary workers in order to fill in the gaps in their staff.

That particular obstacle has been removed, but its implementation resulted in a backlog of applicants, reported by Ontario’s Andy Kahlon, President of Daytona Freight Systems.

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Starting A Business During The Economic Crisis

According to king kong sabri suby, the coronavirus pandemic has shown to people how sensitive it is to work for someone else and be employed by a company. Those who are considering a new business may as well give it a go during the pandemic.

Many people may be surprised to know that recessions are the best times to start a business. Some of the biggest companies nowadays like Uber, Square, Slack, and WhatsApp started during the 2008-2009 financial crisis. Companies like Microsoft, General Motors, and Hewlett-Packard were founded during a recession.

Start-ups have more opportunities during economic downturns than large corporations. Start-ups are agile and lean by nature and they are in a better position to navigate a rapidly changing economy. During a recession, start-ups have more access to high-quality talent that lost their jobs in large companies.

After the recession, nothing is more attractive to investors than start-ups who have proven themselves during the crisis. Start-ups that have achieved a product-market fit during the economic crisis can take full advantage of growth opportunities when the economy starts to rebound.

Starting a business may be difficult but countries like India are relaxing their foreign direct investment restrictions so that start-ups will have increased funding and growth opportunities. India is also creating a network to help Indian start-ups enter the international market.

Young entrepreneurs can get their inspiration from king kong sabri suby and his meteoric rise to the top. According to the Australian Financial Review, the digital marketing agency is now the fastest-growing agency in Australia with an estimated value of $30 million.

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