Archive for Sport

How Adidas Uses Athletic Teams For Its Promotions

Adidas is the official outfitter of the Grand Valley State athletics. This means an exclusive relationship wherein other brands cannot be associated by with GVSU Lakers. The athletic department of GVSU being a direct school spends a specific amount each year but receives promotional merchandise from Adidas with 50% off the price of apparel, 45% off footwear and incentive-based performance bonuses the GVSU athletic teams.

The GVSU Lakers has partnered with Adidas since 2004 but only as a direct school since 2012. There are 3 major distinctions in the college athletic apparel deals: licensed schools, direct schools and team schools. Licensed schools like major universities in Michigan, Oregon and Texas receive large amounts of money for the Adidas brand to be associated with the university. Direct schools have to pay a specific amount yearly in exchange for benefits and perks. The third tier is team school like GVSU until 2012. Team schools have to get their apparel from retailers not directly from Adidas.

The Grand Valley State athletic department has renewed its contract with Adidas until March 31, 2024 for consistency across all the GVSU teams. Fans who have attended football games last fall has certainly noticed the slick new uniforms of GVSU teams which they will be wearing for the next 3 or 4 years. Adidas uniforms have a shelf life of 3 years before they are replaced.

GVSU has creative input on the uniform designs with the coaches of each team working with the athletic department to ensure eye-catching uniform combinations. From the standpoint of marketing, when the uniforms are at the forefront, they become promotional merchandise.

The primary vision of GVSU athletic team is to outfit the teams with a uniform possible across all sports from jersey fonts to color for equality. The partnership with Adidas has allowed the vision to come true. Not only does Adidas provide greater consistencyacross the entire athletic department; the company has provided quality products to compete in, train in like a football-student athlete. If a GVSU athlete wears a non-Adidas item during a sports event, there could be serious consequences. However, safeguards are in place and this situation is unlikely to happen.


Australia’s Sailing Event Caught Global Attention

Last month, before the year 2015 ends is the most awaited race in Australia starting from Sydney and coming to a halt in Hobart. Before the event proper, the competitors that are joining as well as the yachts to be used need to travel in order to reach Sydney. That task itself is a challenge for many of the competitors. The event which is known widely in Australia as The Rolex Sydney Hobart Race is now a global phenomenon as it reaches other nations as well.

There are 109 competitors listed in last year’s event and 28 of which are not from Australia but from neighboring countries. The number increased by four compared to the last record. According to the Cruising Yacht Club of Australia’s commodore, John Cameron, the official organizer of the race which is held every year, he has been telling the people involved in the club that the event is not just exclusive in between Sydney and Hobart which is the route but it has also reached an international level.

The annual race starts at the Sydney Harbor which is located across the Bass Strait and it ends in the island of Tasmania which is found in Hobart. Cameron also added that yachting is now making a comeback and it has gathered interests from different parts of the globe. He also noted that the event shows that there are many competitors that are willing to give their time as well as the much needed effort into journeying together with their boats just to join the event which is held in Australia.

There are two boats included in the event which came from the farthest place but were also recorded to be among the fastest, namely Rambler 88 and Comanche. The boats were able to travel to Australia through a container ship coming from the United States. There are also two remarkable boats that traveled to Australia coming from another country with the help of their wind power alone, the ShuguangHaiyang and the Ark323 which are both from mainland China. For those interested in sailing, charter one of our boats through


How You Can Care For Your Cricket Bats

If you have already bought from Meuleman’s best cricket bat sale online, then you would definitely know why it is important to care for your bats. If you truly are a cricketer, then you should always remember to value your equipment. Buying equipment is not enough; you would need to take care of it so that it doesn’t get damaged or worse.

When caring for your cricket bat, you should remember that since it is made out of wood, it has a tendency to dry out. Drying out can weaken your bat and in order to avoid that problem, then you should constantly apply oil on it. When it dries out, the next thing would happen is that it could crack but applying oil can prevent this.

After you have first purchased a bath, make sure to sand it lightly with 150 grit sandpaper in order to remove the polish. Afterwards, it needs to be oiled with cricket bat oil or linseed oil.


Knocking in your cricket bat means that the fibers of the willow need to be compressed and knit together. This is important so that the bat is able to withstand the impact of the cricket ball. You use a mallet for this.

Knocking-in is done by lightly tapping the bat with the specialized bat mallet. The speed of the tapping would have to increase gradually as you tap. Make sure to avoid the handle, the back and the splice. This needs to be done at least every 3 to 4 weeks.

A successful knock-in means the edges are a bit rounded and more compact.

Bats should be constantly maintained meaning they should be oiled and knocked-in regularly. Once you see a small tear or crack, this may just be natural wear and if it is oiled regularly, it may not develop into a major problem for you.
Avoid exposing the bat to extreme temperatures. Also know that over-oiling the bat can have negative effects on it and never let it get damp.

Another thing, don’t try to use cheap balls because they can damage the cricket bath.


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