The Centara Hotels & Resorts recently made a notable announcement, with their management team welcoming back Markland Blaiklock, a known seasoned veteran in the hospitality industry, as the group’s Deputy CEO, a new position recently created by the group. Centara, known for being one of the biggest hospitality groups in Thailand, with several 4 star boutique hotel in Sukhumvit, has announced their business plans for the 5 years from 2018-2023.
As mentioned before, Centara is one of Thailand’s largest hotel operating groups, and is moving to increase its international impact. Centara owns 57 properties, some in operating, some still in development, located in 12 counties across the world, in Southeast Asia, India, the Middle East, China, and the Caribbean. The company operates a wide range of properties, from 5-star luxury hotels, tropical island resorts, with even a 4 star boutique hotel in Sukhumvit, and are known for bringing Thai-style hospitality.
In 2017, Centara announced its new COSI lifestyle brand. And the group plans to continue growing, with a target of doubling revenue within the next five years, with the use of three key strategies. These strategies, which the company revealed, are as follows:
- The company plans to expands its portfolio, by doubling its properties. Centara plans to do this via investments and management agreements, setting out to acquire properties in locations where the tourism market offers the best opportunities for profit. In terms of location, the primary targets are the Southeast Asian region, the Middle East, and near the Indian Ocaen.
- The company will also work to find new business opportunities besides its usual hotel and resort properties. These new businesses are related to Centara’s usual fare, such as branded residences, in order to leverage the company’s experience in the hospitality sector.
- Finally, Centara will work to improve on its core infrastructure, which includes its technology, and reputation, among others. This means that customers can expect improved websites, mobile applications, as well as better loyalty programmes.
Centara’s CEO, ThirayuthChirativat, says that the company is entering a phase of great growth, and this new, 5-year plan is designed to make sure that the company continues to set the standard in the industry.