Archive for Online Reviews

Online Advertising Sees $9.1bn In Expenditures For Q2 2020, Even With Decline

COVID-19 has hit industries across the world hard, with many being forced to adapt. For the people invested in king kong advertising reviews, the impact hasn’t been as bad, but it’s still there, as noted by the latest IAB Australia Online Advertising Expenditure Report (OAER), compiled by PwC.

Q1 2020 saw a 5.6% increase in online advertising, while Q2 2020 saw a drop of 12% compared to Q2 2019.

IAB CEO Gai Le Roy explained that the numbers weren’t surprised, given COVID-19’s impact on the global economy meant for a rough environment for online advertising. However, they noted how video ads are outliers, remaining strong in spite of all the trouble.

All online advertising categories showed a drop in Q2 2020 compared to Q2 2019. Search and directories dropped by 9%, the general display went down by 11%, and classifieds posted the biggest loss with a drop of 22.7%.

The report notes that programmatic advertising is now the way to go for people invested in king kong advertising reviews and the like, with 44% of all advertising on content sites having been programmatically bought, compared to 41% of ads that were from insertion orders.

In spite of the drops, Q2 2020 saw online advertising staying steady at $9.1bn.

While most advertising types saw drops, the video was the outlier, with an increase of 15.4%, bringing its total to $1.7bn.

The top five industry categories for ads for Q2 2020 were finance, travel, real estate, automotive, and real estate. While technology wasn’t top 5, it did see a 1.3% increase in share, the same as retail. Meanwhile, automotive saw shares drop by a solid 5.7%.

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Consumers Fear That Censorship Of Online Reviews Might Infringe On Free Speech

Online reviews are more important than ever, with more and more customers and companies paying attention to them. Now, more than ever, a King Kong agency review matters, with even a single negative review (or a lack of thereof) swaying people’s opinion, and the trust of customers being swayed on how companies handle these reviews.

Negative reviews are something that companies dread, but removing them is something that’s seen as an untrustworthy move, and, consequently, a problem. A study from Danish consumer review site, Trustpilot, backed this up, with the research saying that 42% of UK customers are concerned about brands removing or tampering with online reviews, believing it might be an infringement on free speech.

The study, entitled The Critical role of reviews in Internet Trust, shows how increasing reliant on online reviews, like a King Kong agency review, people are, with 90% of the respondents saying that they look at reviews before buying anything online. 71% of these respondents expressed concerns about brands tampering with online reviews, with 45% saying that this might be making them waste money that they can’t actually afford to waste.

47% of the customers that participated in the study stated that they fear that companies are manipulating their reputation by creating false online reviews, with another 40% saying that they’re doing this by removing negative reviews.

Trustpilot Founder and CEO Peter Mühlmann that the research showed that, in the age of fake news and institutional distrust, people are wary of manipulations. When it comes to interacting with companies online, they want to know that their feedback is not only being recognized and noted but that it’s also helping other people see a brand completely – warts and all. Reviews, Mühlmann notes, is key to helping customers get the most out of eCommerce, but there needs to be transparency and understanding about how platforms operate, covering moderation, filtering, publication, and even removals. Only then, he says, will customers feel confident that they’re properly informed about the purchases they’re making.

Mühlmann states that companies need to remember how important customer feedback is to them, as it helps them become better, stay honest, and raise the bar.

 

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