Archive for Online Reviews

Should You Be Worried About Google’s Recent Core Updates?

The primary source of traffic is usually from organic search which means that businesses must pay attention to SEO. If you will spare some time to read King Kong SEO reviews, you will understand how SEO works in ranking your web pages higher in search engine results.

Google is the search engine that most people use. Whenever Google updates its search ranking algorithms, webmasters begin to wonder if the update is good or bad for search results. The new core update that was announced by Google is the third for 2020. Traditionally, Google releases a new update every few months but this one took longer than the previous updates.

The most recent of the previous core updates was in May 2020. The update was big and broad and took at least 2 weeks to fully roll out. The one prior to the January 2020 update was rolled out in September 2019. According to SEO experts, it did not have the same impact as other core updates. The update was released in November was specific to local rankings.

Knowing that Google frequently releases updates means that something has to be changed in the website on something that Google changed in the ranking algorithms. For webmasters, it is important to keep an eye on analytics and rankings.

To avoid being negatively impacted by Google core updates, it is important to work with a professional digital marketing agency that understands SEO. There are King Kong SEO reviews where you can gain an insight into how the team works to drive traffic to your site through SEO.

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Enhancing A Company’s Visibility Through Reviews

The biggest changes that the internet has brought to people’s lives is online shopping and reviews. For example, before a company decides to work with a digital agency, it reads or watches a King Kong marketing agency review from clients and employees. The reviews allow them to compare and contrast before making a confident decision.

Customer reviews enhance a company’s online visibility. Since people are so used to reading reviews that they become suspicious if they do not see one. If there are no reviews, consumers will go to the competitor that has reviews. People who read company reviews will be more inclined to visit the website and shop there.

However, there must be a healthy mix of good and bad reviews. If all the reviews are negative, consumers will assume the product is terrible. It is also highly unbelievable for an online retail site to gain all positive reviews Consumers will think that the positive reviews have been paid for.

There are small businesses that rely on word-of-mouth recommendations, particularly those with a limited marketing budget. Reviews have a huge effect on sales and profits. The cycle of reading reviews and being influenced to purchase a product or service repeats itself and at the same time encourages others to buy.

A digital marketing agency believes that King Kong marketing agency review has enhanced the company’s online visibility. When the digital agency responds to the reviews, it improves page ranking in search engine results. More search results mean more people will know about the digital agency.

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UK Gambling Implements New Online Advertising Code To Protect The Underaged

Online advertising has become more powerful than ever, with things like online ads and a king kong advertising review carrying a lot of weight. As a result, many organizations are evaluating their online advertising projects.

The Betting and Gaming Council of UK has recently decided to implement new measures for their online advertising, as part of their Sixth Industry Code for Socially Responsible Advertising, which they started implementing and enforcing by the start of October.

This new headline directive sees the BGC’s members agree to monitor all sponsored and/or paid social media adverts, ensuring that they’re only targeted to people aged 25 and up with solid evidence and data. Regular reviews of adverts, like a king kong advertising review, will be held as part of the directive.

On top of that, digital safeguards were put in place to make sure that any gambling-related advert, listed on search engines and video sharing platforms, will be labelled as being for people aged 18 and up, and, if applicable, only shared to users who have proper age verification.

BGC CEO Michael Dugher stated that the BGC is the acting standard body for the UK’s regulated gambling sector, and it’s important that they ensure that standards in the industry are properly set and evolving with the times.

He says that the new directive is proof of their commitment to ensuring that standards are up-to-date with the world, both offline and online.

All of the BGC’s members, save for the National Lottery, adopted the new code following an online monitoring sweep by the Advertising Standards Association.

 

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Online Advertising Sees $9.1bn In Expenditures For Q2 2020, Even With Decline

COVID-19 has hit industries across the world hard, with many being forced to adapt. For the people invested in king kong advertising reviews, the impact hasn’t been as bad, but it’s still there, as noted by the latest IAB Australia Online Advertising Expenditure Report (OAER), compiled by PwC.

Q1 2020 saw a 5.6% increase in online advertising, while Q2 2020 saw a drop of 12% compared to Q2 2019.

IAB CEO Gai Le Roy explained that the numbers weren’t surprised, given COVID-19’s impact on the global economy meant for a rough environment for online advertising. However, they noted how video ads are outliers, remaining strong in spite of all the trouble.

All online advertising categories showed a drop in Q2 2020 compared to Q2 2019. Search and directories dropped by 9%, the general display went down by 11%, and classifieds posted the biggest loss with a drop of 22.7%.

The report notes that programmatic advertising is now the way to go for people invested in king kong advertising reviews and the like, with 44% of all advertising on content sites having been programmatically bought, compared to 41% of ads that were from insertion orders.

In spite of the drops, Q2 2020 saw online advertising staying steady at $9.1bn.

While most advertising types saw drops, the video was the outlier, with an increase of 15.4%, bringing its total to $1.7bn.

The top five industry categories for ads for Q2 2020 were finance, travel, real estate, automotive, and real estate. While technology wasn’t top 5, it did see a 1.3% increase in share, the same as retail. Meanwhile, automotive saw shares drop by a solid 5.7%.

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Consumers Fear That Censorship Of Online Reviews Might Infringe On Free Speech

Online reviews are more important than ever, with more and more customers and companies paying attention to them. Now, more than ever, a King Kong agency review matters, with even a single negative review (or a lack of thereof) swaying people’s opinion, and the trust of customers being swayed on how companies handle these reviews.

Negative reviews are something that companies dread, but removing them is something that’s seen as an untrustworthy move, and, consequently, a problem. A study from Danish consumer review site, Trustpilot, backed this up, with the research saying that 42% of UK customers are concerned about brands removing or tampering with online reviews, believing it might be an infringement on free speech.

The study, entitled The Critical role of reviews in Internet Trust, shows how increasing reliant on online reviews, like a King Kong agency review, people are, with 90% of the respondents saying that they look at reviews before buying anything online. 71% of these respondents expressed concerns about brands tampering with online reviews, with 45% saying that this might be making them waste money that they can’t actually afford to waste.

47% of the customers that participated in the study stated that they fear that companies are manipulating their reputation by creating false online reviews, with another 40% saying that they’re doing this by removing negative reviews.

Trustpilot Founder and CEO Peter Mühlmann that the research showed that, in the age of fake news and institutional distrust, people are wary of manipulations. When it comes to interacting with companies online, they want to know that their feedback is not only being recognized and noted but that it’s also helping other people see a brand completely – warts and all. Reviews, Mühlmann notes, is key to helping customers get the most out of eCommerce, but there needs to be transparency and understanding about how platforms operate, covering moderation, filtering, publication, and even removals. Only then, he says, will customers feel confident that they’re properly informed about the purchases they’re making.

Mühlmann states that companies need to remember how important customer feedback is to them, as it helps them become better, stay honest, and raise the bar.

 

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