An online retailer that does not use SEO is similar to a physical store that has no name, signage, or window display that would attract people on the street. If the store has a proper name or a product image, people will stop by and inquire about the product it offers.
Search engine optimization or SEO is a process that makes a website easy to find, easy to crawl, and easy to categorize. In the highly competitive retail industry, SEO will help consumers find the website from thousands of other businesses. A proper SEO strategy can make a website rank on the first page of SERP.
Generally, people will click on the sites that appear on the first and second pages of SERP. Compared to other online strategies like PPC, social media marketing, and email marketing, SEO provides a pretty good ROI. Search engines are not humans but they have software that crawls through content. It is important for websites to have a keyword simulator test to determine whether they can be crawled by spiders. If the website is not viewable to spiders, they cannot be indexed or processed.
SEO is different from email marketing and other digital marketing strategies. SEO is more on blogs, video content, mobile advertising, etc. with the right keywords that consumers will use when searching for a product or service.
Companies can get inspiration from king kong sabri suby who managed to defy all expectations when he diversified his company’s client base internationally. The digital marketing agency believes that an ROI-driven approach makes a big difference.