Archive for Marketing

Starting A Business During The Economic Crisis

According to king kong sabri suby, the coronavirus pandemic has shown to people how sensitive it is to work for someone else and be employed by a company. Those who are considering a new business may as well give it a go during the pandemic.

Many people may be surprised to know that recessions are the best times to start a business. Some of the biggest companies nowadays like Uber, Square, Slack, and WhatsApp started during the 2008-2009 financial crisis. Companies like Microsoft, General Motors, and Hewlett-Packard were founded during a recession.

Start-ups have more opportunities during economic downturns than large corporations. Start-ups are agile and lean by nature and they are in a better position to navigate a rapidly changing economy. During a recession, start-ups have more access to high-quality talent that lost their jobs in large companies.

After the recession, nothing is more attractive to investors than start-ups who have proven themselves during the crisis. Start-ups that have achieved a product-market fit during the economic crisis can take full advantage of growth opportunities when the economy starts to rebound.

Starting a business may be difficult but countries like India are relaxing their foreign direct investment restrictions so that start-ups will have increased funding and growth opportunities. India is also creating a network to help Indian start-ups enter the international market.

Young entrepreneurs can get their inspiration from king kong sabri suby and his meteoric rise to the top. According to the Australian Financial Review, the digital marketing agency is now the fastest-growing agency in Australia with an estimated value of $30 million.

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UK Gambling Implements New Online Advertising Code To Protect The Underaged

Online advertising has become more powerful than ever, with things like online ads and a king kong advertising review carrying a lot of weight. As a result, many organizations are evaluating their online advertising projects.

The Betting and Gaming Council of UK has recently decided to implement new measures for their online advertising, as part of their Sixth Industry Code for Socially Responsible Advertising, which they started implementing and enforcing by the start of October.

This new headline directive sees the BGC’s members agree to monitor all sponsored and/or paid social media adverts, ensuring that they’re only targeted to people aged 25 and up with solid evidence and data. Regular reviews of adverts, like a king kong advertising review, will be held as part of the directive.

On top of that, digital safeguards were put in place to make sure that any gambling-related advert, listed on search engines and video sharing platforms, will be labelled as being for people aged 18 and up, and, if applicable, only shared to users who have proper age verification.

BGC CEO Michael Dugher stated that the BGC is the acting standard body for the UK’s regulated gambling sector, and it’s important that they ensure that standards in the industry are properly set and evolving with the times.

He says that the new directive is proof of their commitment to ensuring that standards are up-to-date with the world, both offline and online.

All of the BGC’s members, save for the National Lottery, adopted the new code following an online monitoring sweep by the Advertising Standards Association.

 

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Online Advertising Sees $9.1bn In Expenditures For Q2 2020, Even With Decline

COVID-19 has hit industries across the world hard, with many being forced to adapt. For the people invested in king kong advertising reviews, the impact hasn’t been as bad, but it’s still there, as noted by the latest IAB Australia Online Advertising Expenditure Report (OAER), compiled by PwC.

Q1 2020 saw a 5.6% increase in online advertising, while Q2 2020 saw a drop of 12% compared to Q2 2019.

IAB CEO Gai Le Roy explained that the numbers weren’t surprised, given COVID-19’s impact on the global economy meant for a rough environment for online advertising. However, they noted how video ads are outliers, remaining strong in spite of all the trouble.

All online advertising categories showed a drop in Q2 2020 compared to Q2 2019. Search and directories dropped by 9%, the general display went down by 11%, and classifieds posted the biggest loss with a drop of 22.7%.

The report notes that programmatic advertising is now the way to go for people invested in king kong advertising reviews and the like, with 44% of all advertising on content sites having been programmatically bought, compared to 41% of ads that were from insertion orders.

In spite of the drops, Q2 2020 saw online advertising staying steady at $9.1bn.

While most advertising types saw drops, the video was the outlier, with an increase of 15.4%, bringing its total to $1.7bn.

The top five industry categories for ads for Q2 2020 were finance, travel, real estate, automotive, and real estate. While technology wasn’t top 5, it did see a 1.3% increase in share, the same as retail. Meanwhile, automotive saw shares drop by a solid 5.7%.

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Satisfied Customers Tend To Post Positive Feedback

It can be a time-consuming and effort-intensive activity to respond to the all customer reviews that are posted online. However, a digital marketing agency found out that responding to a king kong advertising review is definitely worth the time and effort. Customer satisfaction is enhanced when they receive a response to a review.

Customer feedback is one of the ways to determine whether a business is doing well or if there is need for some improvement. Receiving a great review is most welcome but a bad review can be a serious blow to the confidence.

Why do some businesses get bad reviews? The reason is the disconnect between the brand’s messaging and the customer’s expectations. The company might have the perfect product but if the keyword used in product description is wrong, the customer might never find the product. Companies must learn the customer’s language to get the expected results and avoid complaints due to wrong product description.

Customers care enough to offer suggestions. To enhance customer experience, it is important to identify defects in the business process and customer service and make the necessary improvements. Satisfied customers become loyal to the brand and will write the highly coveted positive feedback. However, do not forget to show that you value the customer’s opinion.

A digital marketing agency reaches out to its clients to leave a king kong advertising review and to ask for suggestions on how to improve the service. Reviews will serve as social proof of a company’s credibility and reputation. Reputation makes a big difference between the success and failure of a business.

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Consumers Fear That Censorship Of Online Reviews Might Infringe On Free Speech

Online reviews are more important than ever, with more and more customers and companies paying attention to them. Now, more than ever, a King Kong agency review matters, with even a single negative review (or a lack of thereof) swaying people’s opinion, and the trust of customers being swayed on how companies handle these reviews.

Negative reviews are something that companies dread, but removing them is something that’s seen as an untrustworthy move, and, consequently, a problem. A study from Danish consumer review site, Trustpilot, backed this up, with the research saying that 42% of UK customers are concerned about brands removing or tampering with online reviews, believing it might be an infringement on free speech.

The study, entitled The Critical role of reviews in Internet Trust, shows how increasing reliant on online reviews, like a King Kong agency review, people are, with 90% of the respondents saying that they look at reviews before buying anything online. 71% of these respondents expressed concerns about brands tampering with online reviews, with 45% saying that this might be making them waste money that they can’t actually afford to waste.

47% of the customers that participated in the study stated that they fear that companies are manipulating their reputation by creating false online reviews, with another 40% saying that they’re doing this by removing negative reviews.

Trustpilot Founder and CEO Peter Mühlmann that the research showed that, in the age of fake news and institutional distrust, people are wary of manipulations. When it comes to interacting with companies online, they want to know that their feedback is not only being recognized and noted but that it’s also helping other people see a brand completely – warts and all. Reviews, Mühlmann notes, is key to helping customers get the most out of eCommerce, but there needs to be transparency and understanding about how platforms operate, covering moderation, filtering, publication, and even removals. Only then, he says, will customers feel confident that they’re properly informed about the purchases they’re making.

Mühlmann states that companies need to remember how important customer feedback is to them, as it helps them become better, stay honest, and raise the bar.

 

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Why Brands Have To Adapt To Changing Consumer Behaviour

Online King Kong agency review is a powerful attraction to great talent and pays massive dividends to clients. Both consumers and job seekers read online reviews because it helps them learn more about a company. Reviews are usually based on personal experiences and people consider them as trustworthy word-of-mouth recommendations.

In the coming weeks, restaurants and food establishments in the UK will be re-opening. It is now time for business leaders in the food industry to put up recovery plans particularly since the months ahead will be difficult. The food industry has to respond to questions like the practicality of safe distancing and other safety measures.

Opportunities are present to restaurants and food establishments that will adapt to the new normal in catering to their customer’s demands in the safest way possible. Restaurant visits declined by 81% in April but food deliveries increased by 40%. Eating out remains low after the lockdown. Brands have to adapt to changing consumer behaviours so that they will survive the crisis.

There are many challenges to the food industry but there are also reasons for optimism. Respondents to a UK Foodservice study admitted that they missed eating out during the lockdown. After weeks of eating at home, consumers will return to restaurants, bars, and cafes regardless of the coronavirus. It is clear that there is a demand which is an opportunity for brands to start the recovery process.

Data from YouGov reveals that public eating was lower in the UK during the early weeks of the pandemic but pub gardens may benefit more during their re-opening. Food establishments must prove to their customers that it is safe to share a space with others. Safety from the coronavirus must be the focus of their marketing campaigns. Restaurants can include images and videos on their website on the safety measures undertaken to mitigate potential risks.

Businesses today need innovative digital marketing campaigns to provide relevant information to their customers. One of the strategies is reviews like the King Kong agency review from the company’s tech team. The lockdown has prompted a surge in new search trends which is an opportunity for businesses to highlight their brand.

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