Archive for Marketing

Where To Get Ideas For Insurance Selling Strategies

If you are in the insurance industry and selling is main thrust, it is only right to know effective insurance selling strategies and practice them to increase your selling skills and more importantly, your sales. However, to improve your selling skills, you need to invest time and effort on it because just like any other skills, it cannot be developed overnight. Here are some proven and tested methods for you to develop that skills and learn more strategies to reach more of your prospects.

Read sales books

There are a lot of books that you can find about sales and how you can get more. You can just go to the nearest library or purchase a book at your nearest bookstore to find inspiring and highly effective strategies to reach more prospects.

Subscribe to newsletters

Aside from getting reliable ideas on insurance selling strategies, it is also important for you to be updated on what’s happening in the industry and in the market. Thus, subscribe to e-newsletters related to the insurance industry and the market.

Listen to audio tapes

You can also get vital information about insurance selling by listening to audio tapes by reputable experts in the field. You can find these materials on the internet and also from local libraries and even from local bookstores in your area. You might also want to ask from colleagues or from your office if they have audio materials that you can refer to.

Attend seminars on sales

Another excellent way to get selling strategies for insurance is to attend seminars offered by the experts and successful sales and marketing individuals. The only thing about seminars is they can require registration fee. As an option, you can search for webinars as they can be cheaper.

Go with the pros

To enhance your knowledge in the industry, it would be best to moonlight or go with senior sales insurance officers of your company. Listen to how they talk with their prospect to get insurance selling strategies that you can also apply when you talk with your targets.


How Adidas Uses Athletic Teams For Its Promotions

Adidas is the official outfitter of the Grand Valley State athletics. This means an exclusive relationship wherein other brands cannot be associated by with GVSU Lakers. The athletic department of GVSU being a direct school spends a specific amount each year but receives promotional merchandise from Adidas with 50% off the price of apparel, 45% off footwear and incentive-based performance bonuses the GVSU athletic teams.

The GVSU Lakers has partnered with Adidas since 2004 but only as a direct school since 2012. There are 3 major distinctions in the college athletic apparel deals: licensed schools, direct schools and team schools. Licensed schools like major universities in Michigan, Oregon and Texas receive large amounts of money for the Adidas brand to be associated with the university. Direct schools have to pay a specific amount yearly in exchange for benefits and perks. The third tier is team school like GVSU until 2012. Team schools have to get their apparel from retailers not directly from Adidas.

The Grand Valley State athletic department has renewed its contract with Adidas until March 31, 2024 for consistency across all the GVSU teams. Fans who have attended football games last fall has certainly noticed the slick new uniforms of GVSU teams which they will be wearing for the next 3 or 4 years. Adidas uniforms have a shelf life of 3 years before they are replaced.

GVSU has creative input on the uniform designs with the coaches of each team working with the athletic department to ensure eye-catching uniform combinations. From the standpoint of marketing, when the uniforms are at the forefront, they become promotional merchandise.

The primary vision of GVSU athletic team is to outfit the teams with a uniform possible across all sports from jersey fonts to color for equality. The partnership with Adidas has allowed the vision to come true. Not only does Adidas provide greater consistencyacross the entire athletic department; the company has provided quality products to compete in, train in like a football-student athlete. If a GVSU athlete wears a non-Adidas item during a sports event, there could be serious consequences. However, safeguards are in place and this situation is unlikely to happen.


Reasons To Hire Furniture Removals In Sydney

You can surely do the packing and moving of your furniture alone but you can accomplish the task by half the time if you would hire furniture removals in Sydney. Moving to a new location can be stressful and tiring and you don’t’ have to do it on your own when you can hire experts to do the job. If you do not have time to do the packing, removal and unpacking of your personal belongings and furniture, hire a team who will do it for you to save you from the hassles and stress associated with moving. Some people hire removalists for the following reasons:

Fast and efficient furniture transfer

Removalists are experienced and trained to accomplish tasks in less time. Because of their expertise, they can accomplish the task faster and without difficulty. You will be amazed at their being adept and skilful with the job. Their skill can only be achieved with proper training and exposures so when you need the services of furniture removals in Sydney, choose a company that has been in the business fora long time.

To keep your furniture safe and properly handled

A team of removalists are experienced enough in handling furniture and transferring them so they would know how to handle your furniture properly during the process. In addition, you can add insurance to your belongings to further keep your things secure while being transferred. The removalists are also professionals so they know how to conduct before the customers and behave properly.  In addition, only hire experts in furniture removals in Sydney who are trusted in the industry.

Faster furniture reassembly

The challenge with moving to another location does not end when your things are packed and sent to the new location. There is still the reassembling that you have to think about. Fortunately, you can also include the services of furniture reassembly from the team that conducts furniture removals in Sydney. Include the service when you fill out a cost estimate so the service provider can include the job on the contract.


How You Can Utilize Your Website To Be The Salesperson

Hiring a salesperson is not cheap. Based on a report published in 2007 by Sales Benchmark Index, the average pay to a sales representative is around $176,848 every year. This amount includes the expenses at work, commission and compensation. When computed, every sales call cost around $287.56.

Looking at this number, you realize why majority of organizations are trying to cut down the cost spent on sales rep while some are even trying to eliminate the need for one. This is where the touchless or self-service model comes in.

In a traditional setting, the marketing department of the company is tasked to pass a specific number of leads to the sales force monthly or quarterly. If a salesperson thinks that the lead is worth trying, she will try to contact in every way possible and then the sales rep will act as a guide throughout the entire purchase process.

In a touchless setting, the guide will by the buyer themselves. He will read information online rather than hear it from someone else. The buyer will not only be watching an online instruction on how to use the product but he will have the chance to get a free trial or watch the video of the specific product.

With this setting, the company saves money while the buyer decides everything all throughout the buying process which is considered a win-win scenario. To do this, the company’s interface must be transformed into a salesperson. Here are some things that can be applied to the website for a touchless sale.

  • Create a resource library. This way, sales rep won’t have to answer the same questions over and over again. Buyers will be able to find answers to their questions without the need for a sales person. You can start building the resource library by asking your current sales rep about commonly asked questions and providing mini articles about it.
  • Utilized a well-timed paywall. Offer free trials of the product for a certain time limit, this will give the customer time to love the product and eventually purchase it after the trial period is over.
  • ROI Calculator. A client will certainly buy a product when they know it will have a big impact in their lives. To know the products impact, a marketing ROI calculator is helpful since it will show them the money they will be able to save while using the product, the productivity, time, convenience as well as efficiency.


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