Archive for Marketing

How To Address A Negative Review Posted On Google

Job seekers pay attention to reviews like King Kong digital marketing reviews even if they come from anonymous employees because they believe that reviews paint a true picture of a company. Review sites allow employees to post anonymous reviews as long as they are not defamatory. A company’s reputation must not be damaged by derogatory reviews.

Mark Fletcher used to ignore Google reviews left by customers for his software business Tower Systems until he lost a sale due to a negative review from a person called Ashley T. The reviewer said that she strongly recommends not buying the product. The comment which was made a year ago claimed that the point-of-sale software contained flaws. It was also claimed that Tower Systems did not respond to the complaint.

Tower System’s story is quite common. The impact of a negative review is being hotly debated among customers, businesses and Google, that is increasingly involved in court actions. Fletcher said that he has repeatedly tried to contact the reviewer. However, more negative reviews were anonymously posted to bring down the company’s ratings. Fletcher finds it difficult to force Google to do something about the reviews.

According to Fletcher, he has filled up several Google forms to complain about the false and misleading reviews from anonymous consumers. It is easy to file a complaint with Google about businesses but not misleading claims. The negative reviews and low star ratings on Google have caused the business to lose its leads. To address the issue, Fletcher requested customers to leave positive reviews. His rating was fixed and it is now 3.8 out of 5.

Google reviews tend to be more analytical and less of broadsided swipes or praises. When customers say that they like or dislike something, it becomes useful to others. Negative reviews get the attention of companies including those that are unresponsive.

If you take some time to read King Kong digital marketing reviews, you will notice that most of the reviews aim to share their good working experience with others. A current employee has commented that the digital agency has amazing work culture while another considers the company as a great place to work in.

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FTC Targets Fake And Incentivized Reviews

Glassdoor is a trusted review site for employers that are usually accessed by individuals who want honest, credible inside information on salaries, benefits and workplace environment before they submit an application for a vacant position. Anonymous employees have posted King Kong marketing reviews on the website to encourage tech talents who are seeking for a fulfilling job and to generate brand awareness for the company.

However, the Federal Trade Commission (FTC) review is targeting the use of fake or incentivized reviews. The commission is encouraging consumers to comment on whether free and discounted products have influenced them to leave reviews. FTC requires disclosure on how affiliate links are handled and whether advertisers or review sites have posted warnings regarding incentivized reviews.

According to a statement released by FTC’s Rohit Chopra, undisclosed influencer marketing posts on social media platforms could result to financial penalties. Companies that launder advertising usually pay an influencer to pretend that the endorsement or review is untainted by any financial relationship. This is called illegal payola.

FTC wants to determine if new requirements for social media platforms and advertisers will be created and whether civil penalty liability will be activated. Under the non-binding Endorsement Guides, if there is a connection between the endorser and the seller of an advertised product, such connection must be disclosed. In social media, creators have to note that the post is part of paid advertisement, sponsored content or paid partnership.

Chopra has made department store Lord Taylor as an example of weak enforcement. FTC did not insist that the posts of the 50 paid influencers were not sponsored. This is different from Instagram posts where marketers pay the posts of influencers and tag the brands as ads. Social media platforms and advertisers are profiting from undisclosed influencer marketing. This is harmful to small honest businesses that want to compete fairly.

People usually trust King Kong marketing reviews because they are not posted by influencers but the company’s current employees. When the company responds to both positive and negative reviews, it emphasizes the authenticity of the brand. Meanwhile, employees are satisfied that their comments are heard by the employer.

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How To Prevent Freezing Pipes In Winter?

With the cold snap subsiding in the southeast Louisiana as expected, organizations are informing residents to keep safe amidst the cold weather.

The American Red Cross warns people that when the temperature drops, there are pipes that are prone to freezing, especially outdoor pipes or those with unheated interiors or less insulation.

To protect and prevent freezing pipes before wintertime, you need to carefully follow the tips given by the Red Cross:

  • Drain water from water sprinkler and swimming pool supply lines. Never add antifreeze in these lines as it can be harmful to the environment and hazardous to humans, pets, landscaping and wildlife.

 

  • Keep, drain and remove hoses used outdoors. Seal valves providing outdoor hose bibs. Open the outside hose bib to have water drained, and keep the outside valve open so that water in the pipes can expand without bursting.

 

  • Provide insulation to the crawl spaces and attics.

 

  • Check sections in your homes where water supply lines can be situated in unheated areas such as the bathroom, kitchen and the garage. You need to insulate to prevent freezing pipes in these areas.

 

  • Open bathroom and kitchen cabinet doors to circulate warmer air.

 

  • Close garage doors to prevent freezing pipes should there be water supply lines there.

 

  • During cold season, let cold water drip from the faucet to expose the pipes.

 

If you got frozen pipes during winter, you should try these following tips:

  • Open the faucet to make water flow again. Running water makes the frozen area of the pipe to melt.

 

  • Add heat to the frozen areas of the pipe by using towels soaked in warm water, hairdryer, portable space heater, or electric heating pad. Never use flammable devices to heat the pipe as it can only add damage to it.

 

  • Add adequate heat until the water pressure is fully repaired.

 

  • To prevent freezing pipes, check all other faucets to check the severity of the freezing pipes.

 

If the following tips will not work for you, try to contact a licensed plumber for relevant repairs or replacements. There are those who are ever ready to do the fixtures whenever you call on them. Just check the Internet for choices, compare prices and features, and you’re good to go.

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The Motorcycle Show Welcomes Back Piaggo Group Americas

For this year, the Piaggio Group Americas will once more be a part of The Motorcycle Show in Canada. The showcase will expect the newest models from brand such as Vespa, Moto Guzzi, Piaggio and Aprilia. These same models will be available soon and the latest models of Moto Guzzi for sale will be seen in dealers all over the world.

Piaggio Group Americas is known as the importer of legendary scooter as well as motorcycle brands based in Northern America. It covers brands such as Vespa, Piaggio, Moto Guzzi and Aprilia. This year, it has been announced that the group will be coming back to the premiere sports events in Canada called The Motorcycle Show.

The show has already started its tour in Canada this weekend which stopped by Calgary first. The tour will then proceed to other places in Canada including Montreal, Edmonton, Toronto, Vancouver and Quebec City. This will be happening from January until the month of February.

The event dates are listed below:

  • Calgary Motorcycle Show held at BMO Centre Calgary Stampede from January 5 until 7.
  • Edmonton Motorcycle Show will be held at Edmonton Expo Centre from January 12 until 14.
  • Vancouver Motorcycle Show at Tradex Exhibition Centre, Abbottsford, BC on January 19 until 21.
  • Quebec City Motorcycle Show will be at Centre de Foires de Quebec City from February 2 until 4.
  • Toronto Motorcycle Show to be held at Enercare Centre from February 16 to 18.
  • Montreal Motorcycle Show will be at Palais des Congres de Montreal at February 23 to 25.

Everyone will surely have something to look forward to at the events. The booth organized by Piaggio Group America will feature their eco-sustainable transportation, top electronics, leading performance and the style that the Italian motorcycle maker has been known ever since. There will be many 2018 models presented at the events including Aprilia’s Tuono Factory, RSV4 RF and Dorsoduro 900, Moto Guzzi’s MGX-21 Flying Fortress and V7 III Stone, Vespa’s Sei Giorni and Primavera and Piaggio’s MP3 500. These models of Moto Guzzi for sale are expected to be out this year as well as the other brands from the group.

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Where To Get Ideas For Insurance Selling Strategies

If you are in the insurance industry and selling is main thrust, it is only right to know effective insurance selling strategies and practice them to increase your selling skills and more importantly, your sales. However, to improve your selling skills, you need to invest time and effort on it because just like any other skills, it cannot be developed overnight. Here are some proven and tested methods for you to develop that skills and learn more strategies to reach more of your prospects.

Read sales books

There are a lot of books that you can find about sales and how you can get more. You can just go to the nearest library or purchase a book at your nearest bookstore to find inspiring and highly effective strategies to reach more prospects.

Subscribe to newsletters

Aside from getting reliable ideas on insurance selling strategies, it is also important for you to be updated on what’s happening in the industry and in the market. Thus, subscribe to e-newsletters related to the insurance industry and the market.

Listen to audio tapes

You can also get vital information about insurance selling by listening to audio tapes by reputable experts in the field. You can find these materials on the internet and also from local libraries and even from local bookstores in your area. You might also want to ask from colleagues or from your office if they have audio materials that you can refer to.

Attend seminars on sales

Another excellent way to get selling strategies for insurance is to attend seminars offered by the experts and successful sales and marketing individuals. The only thing about seminars is they can require registration fee. As an option, you can search for webinars as they can be cheaper.

Go with the pros

To enhance your knowledge in the industry, it would be best to moonlight or go with senior sales insurance officers of your company. Listen to how they talk with their prospect to get insurance selling strategies that you can also apply when you talk with your targets.

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How Adidas Uses Athletic Teams For Its Promotions

Adidas is the official outfitter of the Grand Valley State athletics. This means an exclusive relationship wherein other brands cannot be associated by with GVSU Lakers. The athletic department of GVSU being a direct school spends a specific amount each year but receives promotional merchandise from Adidas with 50% off the price of apparel, 45% off footwear and incentive-based performance bonuses the GVSU athletic teams.

The GVSU Lakers has partnered with Adidas since 2004 but only as a direct school since 2012. There are 3 major distinctions in the college athletic apparel deals: licensed schools, direct schools and team schools. Licensed schools like major universities in Michigan, Oregon and Texas receive large amounts of money for the Adidas brand to be associated with the university. Direct schools have to pay a specific amount yearly in exchange for benefits and perks. The third tier is team school like GVSU until 2012. Team schools have to get their apparel from retailers not directly from Adidas.

The Grand Valley State athletic department has renewed its contract with Adidas until March 31, 2024 for consistency across all the GVSU teams. Fans who have attended football games last fall has certainly noticed the slick new uniforms of GVSU teams which they will be wearing for the next 3 or 4 years. Adidas uniforms have a shelf life of 3 years before they are replaced.

GVSU has creative input on the uniform designs with the coaches of each team working with the athletic department to ensure eye-catching uniform combinations. From the standpoint of marketing, when the uniforms are at the forefront, they become promotional merchandise.

The primary vision of GVSU athletic team is to outfit the teams with a uniform possible across all sports from jersey fonts to color for equality. The partnership with Adidas has allowed the vision to come true. Not only does Adidas provide greater consistencyacross the entire athletic department; the company has provided quality products to compete in, train in like a football-student athlete. If a GVSU athlete wears a non-Adidas item during a sports event, there could be serious consequences. However, safeguards are in place and this situation is unlikely to happen.

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