Archive for Marketing

Satisfied Customers Tend To Post Positive Feedback

It can be a time-consuming and effort-intensive activity to respond to the all customer reviews that are posted online. However, a digital marketing agency found out that responding to a king kong advertising review is definitely worth the time and effort. Customer satisfaction is enhanced when they receive a response to a review.

Customer feedback is one of the ways to determine whether a business is doing well or if there is need for some improvement. Receiving a great review is most welcome but a bad review can be a serious blow to the confidence.

Why do some businesses get bad reviews? The reason is the disconnect between the brand’s messaging and the customer’s expectations. The company might have the perfect product but if the keyword used in product description is wrong, the customer might never find the product. Companies must learn the customer’s language to get the expected results and avoid complaints due to wrong product description.

Customers care enough to offer suggestions. To enhance customer experience, it is important to identify defects in the business process and customer service and make the necessary improvements. Satisfied customers become loyal to the brand and will write the highly coveted positive feedback. However, do not forget to show that you value the customer’s opinion.

A digital marketing agency reaches out to its clients to leave a king kong advertising review and to ask for suggestions on how to improve the service. Reviews will serve as social proof of a company’s credibility and reputation. Reputation makes a big difference between the success and failure of a business.

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Consumers Fear That Censorship Of Online Reviews Might Infringe On Free Speech

Online reviews are more important than ever, with more and more customers and companies paying attention to them. Now, more than ever, a King Kong agency review matters, with even a single negative review (or a lack of thereof) swaying people’s opinion, and the trust of customers being swayed on how companies handle these reviews.

Negative reviews are something that companies dread, but removing them is something that’s seen as an untrustworthy move, and, consequently, a problem. A study from Danish consumer review site, Trustpilot, backed this up, with the research saying that 42% of UK customers are concerned about brands removing or tampering with online reviews, believing it might be an infringement on free speech.

The study, entitled The Critical role of reviews in Internet Trust, shows how increasing reliant on online reviews, like a King Kong agency review, people are, with 90% of the respondents saying that they look at reviews before buying anything online. 71% of these respondents expressed concerns about brands tampering with online reviews, with 45% saying that this might be making them waste money that they can’t actually afford to waste.

47% of the customers that participated in the study stated that they fear that companies are manipulating their reputation by creating false online reviews, with another 40% saying that they’re doing this by removing negative reviews.

Trustpilot Founder and CEO Peter Mühlmann that the research showed that, in the age of fake news and institutional distrust, people are wary of manipulations. When it comes to interacting with companies online, they want to know that their feedback is not only being recognized and noted but that it’s also helping other people see a brand completely – warts and all. Reviews, Mühlmann notes, is key to helping customers get the most out of eCommerce, but there needs to be transparency and understanding about how platforms operate, covering moderation, filtering, publication, and even removals. Only then, he says, will customers feel confident that they’re properly informed about the purchases they’re making.

Mühlmann states that companies need to remember how important customer feedback is to them, as it helps them become better, stay honest, and raise the bar.

 

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Why Brands Have To Adapt To Changing Consumer Behaviour

Online King Kong agency review is a powerful attraction to great talent and pays massive dividends to clients. Both consumers and job seekers read online reviews because it helps them learn more about a company. Reviews are usually based on personal experiences and people consider them as trustworthy word-of-mouth recommendations.

In the coming weeks, restaurants and food establishments in the UK will be re-opening. It is now time for business leaders in the food industry to put up recovery plans particularly since the months ahead will be difficult. The food industry has to respond to questions like the practicality of safe distancing and other safety measures.

Opportunities are present to restaurants and food establishments that will adapt to the new normal in catering to their customer’s demands in the safest way possible. Restaurant visits declined by 81% in April but food deliveries increased by 40%. Eating out remains low after the lockdown. Brands have to adapt to changing consumer behaviours so that they will survive the crisis.

There are many challenges to the food industry but there are also reasons for optimism. Respondents to a UK Foodservice study admitted that they missed eating out during the lockdown. After weeks of eating at home, consumers will return to restaurants, bars, and cafes regardless of the coronavirus. It is clear that there is a demand which is an opportunity for brands to start the recovery process.

Data from YouGov reveals that public eating was lower in the UK during the early weeks of the pandemic but pub gardens may benefit more during their re-opening. Food establishments must prove to their customers that it is safe to share a space with others. Safety from the coronavirus must be the focus of their marketing campaigns. Restaurants can include images and videos on their website on the safety measures undertaken to mitigate potential risks.

Businesses today need innovative digital marketing campaigns to provide relevant information to their customers. One of the strategies is reviews like the King Kong agency review from the company’s tech team. The lockdown has prompted a surge in new search trends which is an opportunity for businesses to highlight their brand.

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How To Address A Negative Review Posted On Google

Job seekers pay attention to reviews like King Kong digital marketing reviews even if they come from anonymous employees because they believe that reviews paint a true picture of a company. Review sites allow employees to post anonymous reviews as long as they are not defamatory. A company’s reputation must not be damaged by derogatory reviews.

Mark Fletcher used to ignore Google reviews left by customers for his software business Tower Systems until he lost a sale due to a negative review from a person called Ashley T. The reviewer said that she strongly recommends not buying the product. The comment which was made a year ago claimed that the point-of-sale software contained flaws. It was also claimed that Tower Systems did not respond to the complaint.

Tower System’s story is quite common. The impact of a negative review is being hotly debated among customers, businesses and Google, that is increasingly involved in court actions. Fletcher said that he has repeatedly tried to contact the reviewer. However, more negative reviews were anonymously posted to bring down the company’s ratings. Fletcher finds it difficult to force Google to do something about the reviews.

According to Fletcher, he has filled up several Google forms to complain about the false and misleading reviews from anonymous consumers. It is easy to file a complaint with Google about businesses but not misleading claims. The negative reviews and low star ratings on Google have caused the business to lose its leads. To address the issue, Fletcher requested customers to leave positive reviews. His rating was fixed and it is now 3.8 out of 5.

Google reviews tend to be more analytical and less of broadsided swipes or praises. When customers say that they like or dislike something, it becomes useful to others. Negative reviews get the attention of companies including those that are unresponsive.

If you take some time to read King Kong digital marketing reviews, you will notice that most of the reviews aim to share their good working experience with others. A current employee has commented that the digital agency has amazing work culture while another considers the company as a great place to work in.

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FTC Targets Fake And Incentivized Reviews

Glassdoor is a trusted review site for employers that are usually accessed by individuals who want honest, credible inside information on salaries, benefits and workplace environment before they submit an application for a vacant position. Anonymous employees have posted King Kong marketing reviews on the website to encourage tech talents who are seeking for a fulfilling job and to generate brand awareness for the company.

However, the Federal Trade Commission (FTC) review is targeting the use of fake or incentivized reviews. The commission is encouraging consumers to comment on whether free and discounted products have influenced them to leave reviews. FTC requires disclosure on how affiliate links are handled and whether advertisers or review sites have posted warnings regarding incentivized reviews.

According to a statement released by FTC’s Rohit Chopra, undisclosed influencer marketing posts on social media platforms could result to financial penalties. Companies that launder advertising usually pay an influencer to pretend that the endorsement or review is untainted by any financial relationship. This is called illegal payola.

FTC wants to determine if new requirements for social media platforms and advertisers will be created and whether civil penalty liability will be activated. Under the non-binding Endorsement Guides, if there is a connection between the endorser and the seller of an advertised product, such connection must be disclosed. In social media, creators have to note that the post is part of paid advertisement, sponsored content or paid partnership.

Chopra has made department store Lord Taylor as an example of weak enforcement. FTC did not insist that the posts of the 50 paid influencers were not sponsored. This is different from Instagram posts where marketers pay the posts of influencers and tag the brands as ads. Social media platforms and advertisers are profiting from undisclosed influencer marketing. This is harmful to small honest businesses that want to compete fairly.

People usually trust King Kong marketing reviews because they are not posted by influencers but the company’s current employees. When the company responds to both positive and negative reviews, it emphasizes the authenticity of the brand. Meanwhile, employees are satisfied that their comments are heard by the employer.

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How To Prevent Freezing Pipes In Winter?

With the cold snap subsiding in the southeast Louisiana as expected, organizations are informing residents to keep safe amidst the cold weather.

The American Red Cross warns people that when the temperature drops, there are pipes that are prone to freezing, especially outdoor pipes or those with unheated interiors or less insulation.

To protect and prevent freezing pipes before wintertime, you need to carefully follow the tips given by the Red Cross:

  • Drain water from water sprinkler and swimming pool supply lines. Never add antifreeze in these lines as it can be harmful to the environment and hazardous to humans, pets, landscaping and wildlife.

 

  • Keep, drain and remove hoses used outdoors. Seal valves providing outdoor hose bibs. Open the outside hose bib to have water drained, and keep the outside valve open so that water in the pipes can expand without bursting.

 

  • Provide insulation to the crawl spaces and attics.

 

  • Check sections in your homes where water supply lines can be situated in unheated areas such as the bathroom, kitchen and the garage. You need to insulate to prevent freezing pipes in these areas.

 

  • Open bathroom and kitchen cabinet doors to circulate warmer air.

 

  • Close garage doors to prevent freezing pipes should there be water supply lines there.

 

  • During cold season, let cold water drip from the faucet to expose the pipes.

 

If you got frozen pipes during winter, you should try these following tips:

  • Open the faucet to make water flow again. Running water makes the frozen area of the pipe to melt.

 

  • Add heat to the frozen areas of the pipe by using towels soaked in warm water, hairdryer, portable space heater, or electric heating pad. Never use flammable devices to heat the pipe as it can only add damage to it.

 

  • Add adequate heat until the water pressure is fully repaired.

 

  • To prevent freezing pipes, check all other faucets to check the severity of the freezing pipes.

 

If the following tips will not work for you, try to contact a licensed plumber for relevant repairs or replacements. There are those who are ever ready to do the fixtures whenever you call on them. Just check the Internet for choices, compare prices and features, and you’re good to go.

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