Glassdoor is a trusted review site for employers that are usually accessed by individuals who want honest, credible inside information on salaries, benefits and workplace environment before they submit an application for a vacant position. Anonymous employees have posted King Kong marketing reviews on the website to encourage tech talents who are seeking for a fulfilling job and to generate brand awareness for the company.
However, the Federal Trade Commission (FTC) review is targeting the use of fake or incentivized reviews. The commission is encouraging consumers to comment on whether free and discounted products have influenced them to leave reviews. FTC requires disclosure on how affiliate links are handled and whether advertisers or review sites have posted warnings regarding incentivized reviews.
According to a statement released by FTC’s Rohit Chopra, undisclosed influencer marketing posts on social media platforms could result to financial penalties. Companies that launder advertising usually pay an influencer to pretend that the endorsement or review is untainted by any financial relationship. This is called illegal payola.
FTC wants to determine if new requirements for social media platforms and advertisers will be created and whether civil penalty liability will be activated. Under the non-binding Endorsement Guides, if there is a connection between the endorser and the seller of an advertised product, such connection must be disclosed. In social media, creators have to note that the post is part of paid advertisement, sponsored content or paid partnership.
Chopra has made department store Lord Taylor as an example of weak enforcement. FTC did not insist that the posts of the 50 paid influencers were not sponsored. This is different from Instagram posts where marketers pay the posts of influencers and tag the brands as ads. Social media platforms and advertisers are profiting from undisclosed influencer marketing. This is harmful to small honest businesses that want to compete fairly.
People usually trust King Kong marketing reviews because they are not posted by influencers but the company’s current employees. When the company responds to both positive and negative reviews, it emphasizes the authenticity of the brand. Meanwhile, employees are satisfied that their comments are heard by the employer.
You can find a number of benefits in reading product or service reviews, such as King Kong agency reviews, if you are looking for a service provider. You will be amazed at the benefits that you can reap out of this simple act. Reading reviews can help a lot, whether you are looking for a service provider, a job or ideas for your business advancement. To expound on the idea, here are additional reasons to read reviews:
You will know that you are dealing with the right company when their employees are talking highly of them. An agency with satisfied employees will surely deliver the services you need with excellence. It is proven that satisfied employees provide better services since their needs are duly provided by the company they serve.
Helps in your decision-making
Another benefit of reading reviews is they help you in your decision-making process. If you are confused whether to get the services of a digital marketing company or not, read reviews to help you come up with a decision. Make sure that the review you are reading is reliable and made by a real account or person. Reviews provide second opinion when you are in doubt.
The agency can post positive things on their website but if you want a truthful and realistic feedback, visit review sites to find and unfiltered King Kong agency reviews from real customers. If you find a lot of negative feedback, consider it a red flag. You might want to consider checking from other service providers just to be sure. Customer feedback tells you if the service that the customers received from the agency is suitable with the amount they paid for the service.
Lastly, one benefit in reading King Kong agency reviews is you will find important details of the agency you intend to get your services from. In their official website, you will find out how you can get in touch with the company including the services they offer. There are also customer testimonials from the official website so you will know how satisfied the agency’s customers are.
If you are looking for ideas if the digital marketing agency that you are looking at is reliable, chances are, you would check on King Kong reviews or review sites to determine that you would be spending your money on the right agency. A few clicks on the net and you will find a lot of product reviews and you may end up confused. To find out if you are reading product reviews from real customers, take a look at these tips:
Grammar and spelling
One of the things to watch out for is the spelling and grammar of the review. To popularize their product, some companies hire writers to place reviews on review sites and some are even obtained from outsourced content farms and most of them are badly written with poor grammar. On the other hand, avoid reviews that are perfect because ordinary costumers who put on reviews are not too conscious of their grammar and vocabulary. Rely on your due diligence and gut feel when deciding on real King Kong reviews.
Repetitive phrases and keywords
Product advertisements that are posing as reviews would use phrases and product names repetitively for emphasis and also for search engine rankings. When a review has mentioned a product name several times, that should serve as a red flag.
Realistic feedback and ratings
Another way to determine if you are reading real product or service review is the kind of feedback or ratings provided by the supposed customer. Avoid reviews that are too positive and ratings that are too high or perfect. That is obviously endorsing the product way too much. Instead, look for average ratings as they are more realistic than the perfect ones.
Lastly, when reading King Kong reviews do not rely from a single source. Make it a point to check from other review sites to find out if customers are saying, more or less, the same thing from your main source of product information or review site. You may also want to check the profile of the review contributor. Those who do not have profile pictures can be questionable.