COVID-19 has hit industries across the world hard, with many being forced to adapt. For the people invested in king kong advertising reviews, the impact hasn’t been as bad, but it’s still there, as noted by the latest IAB Australia Online Advertising Expenditure Report (OAER), compiled by PwC.
Q1 2020 saw a 5.6% increase in online advertising, while Q2 2020 saw a drop of 12% compared to Q2 2019.
IAB CEO Gai Le Roy explained that the numbers weren’t surprised, given COVID-19’s impact on the global economy meant for a rough environment for online advertising. However, they noted how video ads are outliers, remaining strong in spite of all the trouble.
All online advertising categories showed a drop in Q2 2020 compared to Q2 2019. Search and directories dropped by 9%, the general display went down by 11%, and classifieds posted the biggest loss with a drop of 22.7%.
The report notes that programmatic advertising is now the way to go for people invested in king kong advertising reviews and the like, with 44% of all advertising on content sites having been programmatically bought, compared to 41% of ads that were from insertion orders.
In spite of the drops, Q2 2020 saw online advertising staying steady at $9.1bn.
While most advertising types saw drops, the video was the outlier, with an increase of 15.4%, bringing its total to $1.7bn.
The top five industry categories for ads for Q2 2020 were finance, travel, real estate, automotive, and real estate. While technology wasn’t top 5, it did see a 1.3% increase in share, the same as retail. Meanwhile, automotive saw shares drop by a solid 5.7%.