Archive for Customers Reviews

Online Advertising Sees $9.1bn In Expenditures For Q2 2020, Even With Decline

COVID-19 has hit industries across the world hard, with many being forced to adapt. For the people invested in king kong advertising reviews, the impact hasn’t been as bad, but it’s still there, as noted by the latest IAB Australia Online Advertising Expenditure Report (OAER), compiled by PwC.

Q1 2020 saw a 5.6% increase in online advertising, while Q2 2020 saw a drop of 12% compared to Q2 2019.

IAB CEO Gai Le Roy explained that the numbers weren’t surprised, given COVID-19’s impact on the global economy meant for a rough environment for online advertising. However, they noted how video ads are outliers, remaining strong in spite of all the trouble.

All online advertising categories showed a drop in Q2 2020 compared to Q2 2019. Search and directories dropped by 9%, the general display went down by 11%, and classifieds posted the biggest loss with a drop of 22.7%.

The report notes that programmatic advertising is now the way to go for people invested in king kong advertising reviews and the like, with 44% of all advertising on content sites having been programmatically bought, compared to 41% of ads that were from insertion orders.

In spite of the drops, Q2 2020 saw online advertising staying steady at $9.1bn.

While most advertising types saw drops, the video was the outlier, with an increase of 15.4%, bringing its total to $1.7bn.

The top five industry categories for ads for Q2 2020 were finance, travel, real estate, automotive, and real estate. While technology wasn’t top 5, it did see a 1.3% increase in share, the same as retail. Meanwhile, automotive saw shares drop by a solid 5.7%.

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Satisfied Customers Tend To Post Positive Feedback

It can be a time-consuming and effort-intensive activity to respond to the all customer reviews that are posted online. However, a digital marketing agency found out that responding to a king kong advertising review is definitely worth the time and effort. Customer satisfaction is enhanced when they receive a response to a review.

Customer feedback is one of the ways to determine whether a business is doing well or if there is need for some improvement. Receiving a great review is most welcome but a bad review can be a serious blow to the confidence.

Why do some businesses get bad reviews? The reason is the disconnect between the brand’s messaging and the customer’s expectations. The company might have the perfect product but if the keyword used in product description is wrong, the customer might never find the product. Companies must learn the customer’s language to get the expected results and avoid complaints due to wrong product description.

Customers care enough to offer suggestions. To enhance customer experience, it is important to identify defects in the business process and customer service and make the necessary improvements. Satisfied customers become loyal to the brand and will write the highly coveted positive feedback. However, do not forget to show that you value the customer’s opinion.

A digital marketing agency reaches out to its clients to leave a king kong advertising review and to ask for suggestions on how to improve the service. Reviews will serve as social proof of a company’s credibility and reputation. Reputation makes a big difference between the success and failure of a business.

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