Archive for Customers Reviews

Google Clamping Down On User Tracking By Ads

Google is moving forward with its plans to phase out third-party cookies, which are traditionally used by advertisers to track their customers around the web, as well as, deciding to avoid other means of tracking users.

The Alphabet Inc.-owned tech giant threw the ad industry for a loop with a decision in 2020 to completely phase out these cookies, with a statement from Google Director of Product Management, Ads Privacy and User Trust, David Temkin, emphasizing that they will not develop or use replacements for the third-party cookie once they remove it.

Google isn’t the only tech titan introducing privacy features to cut down on web tracking, as Apple is also enforcing similar changes. These steps followed scrutiny from legislators and advocators for data privacy.

Publishers and advertisers noted that these restrictions will lead to difficulty regarding feedback and performance tracking. The EU and the UK Competition and Markets Authority are investigating the issue and Google’s control over online advertising, with the findings expected to be published soon.

Google emphasized that their initiative, which they dubbed as the ‘privacy sandbox’ are for addressing people’s concerns with regards to their personal data while they’re surfing the web. Tenkin stated that they are aware of the fact that other providers might compensate for their changes and updates.

Other advertisers state that ad targeting can be done with less-specific data collection, with ads aimed at groups of people with similar interests, instead of individuals.

Regardless, this change from Google is a huge change for the ad industry, with the people invested in things like a king kong marketing agency review, paying close attention.

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How SEO Makes A Big Difference For An Online Business

An online retailer that does not use SEO is similar to a physical store that has no name, signage, or window display that would attract people on the street. If the store has a proper name or a product image, people will stop by and inquire about the product it offers.

Search engine optimization or SEO is a process that makes a website easy to find, easy to crawl, and easy to categorize. In the highly competitive retail industry, SEO will help consumers find the website from thousands of other businesses. A proper SEO strategy can make a website rank on the first page of SERP.

Generally, people will click on the sites that appear on the first and second pages of SERP. Compared to other online strategies like PPC, social media marketing, and email marketing, SEO provides a pretty good ROI. Search engines are not humans but they have software that crawls through content. It is important for websites to have a keyword simulator test to determine whether they can be crawled by spiders. If the website is not viewable to spiders, they cannot be indexed or processed.

SEO is different from email marketing and other digital marketing strategies. SEO is more on blogs, video content, mobile advertising, etc. with the right keywords that consumers will use when searching for a product or service.

Companies can get inspiration from king kong sabri suby who managed to defy all expectations when he diversified his company’s client base internationally. The digital marketing agency believes that an ROI-driven approach makes a big difference.

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The Principles To Keep In Mind When Responding To Online Reviews

Responding to online reviews is just as important as making sure people write them. Just as the vast majority of customers rely on online reviews, they expect companies to reply to it.

Responding to online reviews isn’t easy, but here are a few principles to keep in mind.

Provide short and sweet responses to positive reviews

Even positive reviews need to be handled with care.

If you’re a bit too invested in positive reviews, then they’ll come across as promotional and, in turn, disingenuous, which can be detrimental to future reviews.

Put a bit of a delay for positive reviews

Response time to positive reviews can be detrimental, similarly to the above point.

The best way to deal with this is to delay the responses to the positive reviews so that they’re buried beneath the newer reviews. This way, managers get the benefits of responding to positive reviews without the drawbacks.

Respond to negative reviews

Negative reviews can severely impact buying decisions, which is why you need to deal with them.

A negative review is a chance to improve, and shouldn’t be ignored. Address the customer and their feedback, and see what their point and complaints are. If you address an online review properly, it can prevent negative reviews in the future, as people with similar complaints will look to your response.

Provide a tailored response

A good king kong marketing agency review needs a good response, a bad one needs a better one.

A response to a negative review should be tailored to the complaints and feedback, and figure out what you can improve on.

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Should You Be Worried About Google’s Recent Core Updates?

The primary source of traffic is usually from organic search which means that businesses must pay attention to SEO. If you will spare some time to read King Kong SEO reviews, you will understand how SEO works in ranking your web pages higher in search engine results.

Google is the search engine that most people use. Whenever Google updates its search ranking algorithms, webmasters begin to wonder if the update is good or bad for search results. The new core update that was announced by Google is the third for 2020. Traditionally, Google releases a new update every few months but this one took longer than the previous updates.

The most recent of the previous core updates was in May 2020. The update was big and broad and took at least 2 weeks to fully roll out. The one prior to the January 2020 update was rolled out in September 2019. According to SEO experts, it did not have the same impact as other core updates. The update was released in November was specific to local rankings.

Knowing that Google frequently releases updates means that something has to be changed in the website on something that Google changed in the ranking algorithms. For webmasters, it is important to keep an eye on analytics and rankings.

To avoid being negatively impacted by Google core updates, it is important to work with a professional digital marketing agency that understands SEO. There are King Kong SEO reviews where you can gain an insight into how the team works to drive traffic to your site through SEO.

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Enhancing A Company’s Visibility Through Reviews

The biggest changes that the internet has brought to people’s lives is online shopping and reviews. For example, before a company decides to work with a digital agency, it reads or watches a King Kong marketing agency review from clients and employees. The reviews allow them to compare and contrast before making a confident decision.

Customer reviews enhance a company’s online visibility. Since people are so used to reading reviews that they become suspicious if they do not see one. If there are no reviews, consumers will go to the competitor that has reviews. People who read company reviews will be more inclined to visit the website and shop there.

However, there must be a healthy mix of good and bad reviews. If all the reviews are negative, consumers will assume the product is terrible. It is also highly unbelievable for an online retail site to gain all positive reviews Consumers will think that the positive reviews have been paid for.

There are small businesses that rely on word-of-mouth recommendations, particularly those with a limited marketing budget. Reviews have a huge effect on sales and profits. The cycle of reading reviews and being influenced to purchase a product or service repeats itself and at the same time encourages others to buy.

A digital marketing agency believes that King Kong marketing agency review has enhanced the company’s online visibility. When the digital agency responds to the reviews, it improves page ranking in search engine results. More search results mean more people will know about the digital agency.

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Starting A Business During The Economic Crisis

According to king kong sabri suby, the coronavirus pandemic has shown to people how sensitive it is to work for someone else and be employed by a company. Those who are considering a new business may as well give it a go during the pandemic.

Many people may be surprised to know that recessions are the best times to start a business. Some of the biggest companies nowadays like Uber, Square, Slack, and WhatsApp started during the 2008-2009 financial crisis. Companies like Microsoft, General Motors, and Hewlett-Packard were founded during a recession.

Start-ups have more opportunities during economic downturns than large corporations. Start-ups are agile and lean by nature and they are in a better position to navigate a rapidly changing economy. During a recession, start-ups have more access to high-quality talent that lost their jobs in large companies.

After the recession, nothing is more attractive to investors than start-ups who have proven themselves during the crisis. Start-ups that have achieved a product-market fit during the economic crisis can take full advantage of growth opportunities when the economy starts to rebound.

Starting a business may be difficult but countries like India are relaxing their foreign direct investment restrictions so that start-ups will have increased funding and growth opportunities. India is also creating a network to help Indian start-ups enter the international market.

Young entrepreneurs can get their inspiration from king kong sabri suby and his meteoric rise to the top. According to the Australian Financial Review, the digital marketing agency is now the fastest-growing agency in Australia with an estimated value of $30 million.

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