Archive for Business

The Importance Of Keyword Research In SEO

Are surprised to find King Kong SEO reviews in popular job recruitment sites? It is important for a digital agency to stay on top of the game when it comes to search engine optimization because it helps clients and job seekers find them. With better page rankings and page visits, conversions will increase.

One of the most important things in the SEO marketer’s job is the research for keywords. According to a study compiled a few years ago, very few people actually love keyword research. In fact, it is one of the 3 most difficult jobs for SEO professionals aside from link building and content creation.

The reason is probably because 66% perform keyword research in-house instead of outsourcing the task to an SEO professional. Some of the mistakes in keyword research that are often mentioned include forgetting to actually examine the search intent. There is no point in ranking a site or content for a query if it does not match with what the user is actually looking for.

There are many instances when marketers are so focused in increasing traffic to a site that they forget the bottom line which is driving conversions. This is where the search intent comes in. It should examine what users are actually looking for when they go online. For example, if the site is about open positions, it means that users are searching for jobs and not a 2,000-word essay on the importance of tech skills.

Keyword research often involves metrics but it does not tell what is best for the business. There are keywords that drive the most traffic and help in improving important metrics but it does not mean that businesses have to go for high volume keywords. It is more reasonable to determine the type of queries that users will use to find the best solution to their problem.

When a digital agency uses King Kong SEO reviews, it easily answers a user’s search query to make them trust the site. When the job seeker sees the positive reviews from present and previous employees, he comes back to submit a resume. The site also performs well in search engine results because of the traffic from job seekers.

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Continental Cutting 5,500 Jobs

Known across the world, the German car part maker Continental is an oft-talked about name for companies like Fox shocks, companies in the auto industry. Recently, they’ve gotten on the news for an announcement that got employees worried.

The auto parts manufacturer has confirmed that it would be cutting 5,500 jobs by 2028 as part of their plans to get annual savings of €500 million, with most of the jobs affected located in their home country of Germany.

This announcement is reported to be due to the slow international car market, combined with the lower demand for combustion engines.

Continental CEO Elmar Degenhart issued a statement saying that the job cull that’ll be affecting Germany, Italy and the US will support the company’s necessary technological shift, and would, in turn, strengthen the company’s competitiveness and future operations.

Continental will be shutting down its site in Roding, Bavaria, which manufactures hydraulic components for petroleum and diesel engines, by 2024. This, consequently, would result in the loss of about 520 jobs.

Following that, Continental will also be stopping diesel injection components in its Limbach-Oberfrohna, Saxony site, which would remove an additional 750 jobs. On top of that, 2,200 jobs are also at risk in Babenhausen in the central state of Hesse.

As for Continental’s Pisa, Italy site, 750 jobs are at risk due to the stop of the production of petrol engine parts by 2028.

Elsewhere, Continental said that Newport, US, will be losing 720 as the site there will be stopping the production of hydraulic components for gas engines by the time 2024 rolls in.

Continental’s global workforce of 240,000 people has had people in the auto industry, including companies like Fox shocks, worried about their workers. The company  have stated, however, that not all of the jobs will be lost, with employees will be given a chance to retrain for other positions, while some positions will be moved to other Continental sites.

Germany’s car industry is huge, accounting for about 5% of the country’s national output, with 800,000 jobs. It’s been hit hard by trade wars, as well as the prospect of a no-deal Brexit. On top of that, electrification and automated driving is demanding automotive companies to make huge investments in new technology.

 

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Importance Of Safety Training For Truck Drivers

Trucking has become a highly competitive industry. Companies are forced to cut corners to ensure they maintain the bottom lines. Most of the times trucking companies tend to ignore the safety issues, which is a major cause of concern.

A majority of the present generation of drivers fail to get extensive training in safety. Added to this, the fact that the wages of drivers have fallen drastically, the quality of drivers trucking in Guelph, Cambridge, Hamilton and other cities across Canada has become mediocre. The average wages of truck drivers have reduced drastically and so there is a reduction in the quality of workers opting for the trucking job.

Another reason for reducing safety standards is the tendency of trucking companies to put off repairs in order to cut expenses. They do not pay heed to the advice of the truckers about problems in the vehicles. Some drivers do not report safety problems due to the fear of losing their jobs. They are forced to drive unsafe vehicles and take back roads to stay away from inspection stations. Trucking has become a scary and risky industry.

In order to make trucking safe, experts suggest that it is important to make government –approved safety training mandatory for all truckers. The program should train the drivers about truck safety and must be taught in trucking schools.

Trucking companies should also take the matter of safety seriously. They should be ready to invest in training the truck drivers to ensure high standards of safety. They should follow strict screening procedures while inducting new drivers into their team and should also provide time-to-time training. They should also get their trucks, trailers and other vehicles in their fleet regularly inspected and repair or replace the ones which are out-of-service. Trucking companies should also ensure that their drivers are physically and mentally fit and get proper rest in between their schedules.

Truck drivers should also make it a point to make themselves knowledgeable about different aspects of safety. They should check the trucks before starting a journey and report any issues to the company.

Combined efforts from the government, trucking companies, trucker’s associations and drivers will help to make trucking in Guelph and other parts of Canada safe once again.

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7 Irresistible Tips On Professional Attire For Women

The old adage that says “first impressions last” still holds true especially when trying to land your dream job. If you are going to a job interview or an important meeting with clients, it is best to wear professional attire for women in order to get that positive impression and more importantly, an outcome favorable to you. To get what you want in a bag, here are some irresistible tips for women to wear during professional engagements.

  • Choose an outfit that is considered socially acceptable for the event. Some of these clothing pieces include skirt or slacks or a tailored dress that is conservatively cut.
  • If you prefer wearing a skirt for that important interview or meeting, the skirt should be knee-length. It can be slightly shorter or it can also longer; both are acceptable. Avoid wearing micro-mini skirt or a skirt that extends to your ankle as they are not fashionable as of the moment.
  • Another set of professional attire for women are blouses paired with the mentioned acceptable skirt or slacks. The blouse or sweater should not be transparent. You should also avoid wearing blouses with low necklines to an interview or those that are tight fitting. Avoid revealing waistlines or clothes that attract attention. Ideally, the arms should be covered to the biceps or up to the wrist.
  • If you need to wear hose, choose those that are non-patterned or plain-style. Pick a neutral color or one that complements with your skin tone. There are industries that require your hose to complement with your skirt. To be safe, take an extra hose with you, just in case it runs.
  • For makeup, the toned down it is the better. Choose natural-looking makeup and wear clear nail polish instead of glaring colors. Strong colors may distract the interviewer and may even send out a negative impression from your prospects.
  • Wear the type of shoes that do not attract attention such as stilettos or super high heels. Closed shoes are more suitable professional attire for women since open-toed shoes are commonly associated with social events. Make sure that your shoes are clean and well-polished and the type that allows you to walk fast.

 

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The Growing Demand For Automotive Suspension Systems

It is typical for passionate car owners to search the aftermarket for auto parts and accessories that will enhance the performance and comfort of their vehicles. The comfortable ride that passengers enjoy can be attributed to the suspension system. The suspension system in general plays a major role to ensure the optimum performance of a vehicle.

The job of the suspension system is to minimize any shocks to the body of the vehicle while it is moving on a surface. The suspension system makes sure that the tires are constantly in contact with a surface notwithstanding the contours. The basic suspension system includes springs, shock absorbers, struts, control arm and ball joints.

The key component of an automotive suspension system is the springs. Most light vehicles make use of light coil springs while light commercial vehicles frequently use coil and leaf springs in the suspension system. Leaf springs or air suspension is typically found in heavy commercial vehicles.

The global automotive suspension market is growing because of the increase in demand for cars. In most developing countries, there is a rise in disposable income that further increased the demand for cars and passenger vehicles. Increased global commercialization has fuelled the demand for more commercial vehicles. As a consequence, the demand for automotive suspension system increased exponentially.

In 2013, the market for automotive suspension systems was dominated by Asia Pacific followed by Europe, China, Japan, South Korea and India. In Europe, sales were dominated by Germany, France and the UK. Major companies in automotive suspension systems are investing in technology to offer better ride quality and superior control.

The electrical generator system is a product of technological advancement so that suspension systems can perform their usual purpose and at the same time act as a source of power for some of the vehicle’s energy needs. The technology is still on the nascent phase but expected to grow during the forecast period.

The largest selection of auto parts, exterior and interior accessories including lighting, audio and electronics are available in Canada. Everything you need for your vehicle is available at the most favorable prices. Customers are not charged with custom duties or brokerage fees.

 

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The Financial And Emotional Impact Of Theft On Businesses

In a theft case, the accused faces the risks of incarceration, loss of certain rights or substantial fines. Representing yourself is one of the biggest mistakes you can do in your life. There is a private theft lawyer that can provide legal representation to make sure that you get the justice you deserve.

Marlee Veness, a 27-year old woman plead guilty of stealing almost half a million dollars during her 2 and half years of employment with Alice Springs Helicopters. She stole a total $486,000 between 2014 and 2017.

According to Prosecutor Stephen Robson, the money was taken by Veness from direct money transfers on over 147 transactions. Many of the transactions were concealed by using legitimate business account names and invoice numbers. Veness used a systematic approach in the theft which was described as an offense that is “at or above mid-range.”

Veness started working with Alice Springs Helicopters in 2014. She was responsible for general bookkeeping, invoice payments, depositing cash in banks and other duties. Warwick Curr, managing director of Alice Springs Helicopters noticed money was missing when Veness left the company in 2017.

The company reported the theft to the police on October 2017 and the authorities started with their investigations. It was found out that Veness spent the money on personal lifestyle goods that included horse equipment.

Although Veness paid back less than half of the money she has stolen, Prosecutor Robson said that the financial, emotional and psychological effects of the crime on the business directors were quite significant.

Alice Springs Helicopters was established in 1992 and begun operating in Alice Springs, Glen Helen Lodge in the West Mac Donnell Ranges and Ross River Resort in East Mac Donnell Ranges. Because of the theft, the company almost went under and they were forced to lay off some of their staff.

If you are in a situation where you are accused of theft, your best option is to hire a theft lawyer who will familiarize himself with the facts and circumstances of your case, the nature of the offense and the courts where the case will be heard. All defenses will be made available so that a satisfactory resolution can be obtained.

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