Archive for Christopher Levay

The Importance Of Keyword Research In SEO

Are surprised to find King Kong SEO reviews in popular job recruitment sites? It is important for a digital agency to stay on top of the game when it comes to search engine optimization because it helps clients and job seekers find them. With better page rankings and page visits, conversions will increase.

One of the most important things in the SEO marketer’s job is the research for keywords. According to a study compiled a few years ago, very few people actually love keyword research. In fact, it is one of the 3 most difficult jobs for SEO professionals aside from link building and content creation.

The reason is probably because 66% perform keyword research in-house instead of outsourcing the task to an SEO professional. Some of the mistakes in keyword research that are often mentioned include forgetting to actually examine the search intent. There is no point in ranking a site or content for a query if it does not match with what the user is actually looking for.

There are many instances when marketers are so focused in increasing traffic to a site that they forget the bottom line which is driving conversions. This is where the search intent comes in. It should examine what users are actually looking for when they go online. For example, if the site is about open positions, it means that users are searching for jobs and not a 2,000-word essay on the importance of tech skills.

Keyword research often involves metrics but it does not tell what is best for the business. There are keywords that drive the most traffic and help in improving important metrics but it does not mean that businesses have to go for high volume keywords. It is more reasonable to determine the type of queries that users will use to find the best solution to their problem.

When a digital agency uses King Kong SEO reviews, it easily answers a user’s search query to make them trust the site. When the job seeker sees the positive reviews from present and previous employees, he comes back to submit a resume. The site also performs well in search engine results because of the traffic from job seekers.

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Understanding Foreign Exchange And The Use Of A Currency Converter

There are many instances where you may need to exchange currencies, like travelling to a foreign destination, investing in foreign assets, paying fees of foreign universities etc. Whenever you are dealing with foreign exchange, it becomes compulsory to research about the exchange rates and make calculations using them.

Though it is quite easy to find the exchange rate quotes, most of us cannot make the calculations to find how much currency we exactly need to exchange. Currency converter is an excellent tool for this purpose. They help us to make currency exchange calculations in a jiffy without wasting too much time.

Before we discuss more about currency converters, let us understand how to find and read exchange rates.

Foreign exchange rates are always given in pairs. The quote denotes the value of one currency that is required to get one unit of the other currency. For example, CAD/USD denotes the number of US dollars needed to purchase one Loonie. The value of currency pairs keeps fluctuating due to a number of factors such as the economic and political conditions in the countries, the demand for the currencies in the forex markets, economic indicators, hedging activity and so on.

You can find the exchange rates for different pairs of currencies at your bank, currency exchange firms, currency brokers or vendors, airport kiosks, forex trading platforms, websites of foreign exchange companies, etc. However, it is important to keep in mind that airport kiosks and private currency vendors charge a huge commission or fee that is included in the exchange rate. It is always advisable to compare the exchange rates before converting the currency.

Using a Currency Converter

Calculating exchange rate is the most challenging part for many of us. Calculating the exchange rate manually is confusing and time consuming.  Moreover, there is always a risk of errors while doing the calculations manually. Currency converter helps us to do the calculations in a quick and exact manner. You just have to choose the currency you have in hand and the currency you require. The converter will do all the calculations and will give you the accurate amount of currency you need to convert. The process is simple and easy.

You can find a currency converter on the websites of reputed foreign exchange companies and banks. Using a converter helps you to make the calculations in an accurate and quick manner.

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Continental Cutting 5,500 Jobs

Known across the world, the German car part maker Continental is an oft-talked about name for companies like Fox shocks, companies in the auto industry. Recently, they’ve gotten on the news for an announcement that got employees worried.

The auto parts manufacturer has confirmed that it would be cutting 5,500 jobs by 2028 as part of their plans to get annual savings of €500 million, with most of the jobs affected located in their home country of Germany.

This announcement is reported to be due to the slow international car market, combined with the lower demand for combustion engines.

Continental CEO Elmar Degenhart issued a statement saying that the job cull that’ll be affecting Germany, Italy and the US will support the company’s necessary technological shift, and would, in turn, strengthen the company’s competitiveness and future operations.

Continental will be shutting down its site in Roding, Bavaria, which manufactures hydraulic components for petroleum and diesel engines, by 2024. This, consequently, would result in the loss of about 520 jobs.

Following that, Continental will also be stopping diesel injection components in its Limbach-Oberfrohna, Saxony site, which would remove an additional 750 jobs. On top of that, 2,200 jobs are also at risk in Babenhausen in the central state of Hesse.

As for Continental’s Pisa, Italy site, 750 jobs are at risk due to the stop of the production of petrol engine parts by 2028.

Elsewhere, Continental said that Newport, US, will be losing 720 as the site there will be stopping the production of hydraulic components for gas engines by the time 2024 rolls in.

Continental’s global workforce of 240,000 people has had people in the auto industry, including companies like Fox shocks, worried about their workers. The company  have stated, however, that not all of the jobs will be lost, with employees will be given a chance to retrain for other positions, while some positions will be moved to other Continental sites.

Germany’s car industry is huge, accounting for about 5% of the country’s national output, with 800,000 jobs. It’s been hit hard by trade wars, as well as the prospect of a no-deal Brexit. On top of that, electrification and automated driving is demanding automotive companies to make huge investments in new technology.

 

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Importance Of Safety Training For Truck Drivers

Trucking has become a highly competitive industry. Companies are forced to cut corners to ensure they maintain the bottom lines. Most of the times trucking companies tend to ignore the safety issues, which is a major cause of concern.

A majority of the present generation of drivers fail to get extensive training in safety. Added to this, the fact that the wages of drivers have fallen drastically, the quality of drivers trucking in Guelph, Cambridge, Hamilton and other cities across Canada has become mediocre. The average wages of truck drivers have reduced drastically and so there is a reduction in the quality of workers opting for the trucking job.

Another reason for reducing safety standards is the tendency of trucking companies to put off repairs in order to cut expenses. They do not pay heed to the advice of the truckers about problems in the vehicles. Some drivers do not report safety problems due to the fear of losing their jobs. They are forced to drive unsafe vehicles and take back roads to stay away from inspection stations. Trucking has become a scary and risky industry.

In order to make trucking safe, experts suggest that it is important to make government –approved safety training mandatory for all truckers. The program should train the drivers about truck safety and must be taught in trucking schools.

Trucking companies should also take the matter of safety seriously. They should be ready to invest in training the truck drivers to ensure high standards of safety. They should follow strict screening procedures while inducting new drivers into their team and should also provide time-to-time training. They should also get their trucks, trailers and other vehicles in their fleet regularly inspected and repair or replace the ones which are out-of-service. Trucking companies should also ensure that their drivers are physically and mentally fit and get proper rest in between their schedules.

Truck drivers should also make it a point to make themselves knowledgeable about different aspects of safety. They should check the trucks before starting a journey and report any issues to the company.

Combined efforts from the government, trucking companies, trucker’s associations and drivers will help to make trucking in Guelph and other parts of Canada safe once again.

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7 Irresistible Tips On Professional Attire For Women

The old adage that says “first impressions last” still holds true especially when trying to land your dream job. If you are going to a job interview or an important meeting with clients, it is best to wear professional attire for women in order to get that positive impression and more importantly, an outcome favorable to you. To get what you want in a bag, here are some irresistible tips for women to wear during professional engagements.

  • Choose an outfit that is considered socially acceptable for the event. Some of these clothing pieces include skirt or slacks or a tailored dress that is conservatively cut.
  • If you prefer wearing a skirt for that important interview or meeting, the skirt should be knee-length. It can be slightly shorter or it can also longer; both are acceptable. Avoid wearing micro-mini skirt or a skirt that extends to your ankle as they are not fashionable as of the moment.
  • Another set of professional attire for women are blouses paired with the mentioned acceptable skirt or slacks. The blouse or sweater should not be transparent. You should also avoid wearing blouses with low necklines to an interview or those that are tight fitting. Avoid revealing waistlines or clothes that attract attention. Ideally, the arms should be covered to the biceps or up to the wrist.
  • If you need to wear hose, choose those that are non-patterned or plain-style. Pick a neutral color or one that complements with your skin tone. There are industries that require your hose to complement with your skirt. To be safe, take an extra hose with you, just in case it runs.
  • For makeup, the toned down it is the better. Choose natural-looking makeup and wear clear nail polish instead of glaring colors. Strong colors may distract the interviewer and may even send out a negative impression from your prospects.
  • Wear the type of shoes that do not attract attention such as stilettos or super high heels. Closed shoes are more suitable professional attire for women since open-toed shoes are commonly associated with social events. Make sure that your shoes are clean and well-polished and the type that allows you to walk fast.

 

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Unique Aerial View Map Of Galway During A Critical Point Of Its History

Among Irish cities, Galway is considered unique because it possesses an aerial view map created during the critical point of its history that also offers insight on the cultural, socio-political and religious outlook of the town’s ruling elite. The bird’s eye view map is a glorification of Galway and a celebration of its importance, wealth and power during the years that immediately precede its surrender to parliamentary forces in 1652.

The bird’s eye view map was created to impress because of the visual impact of the heraldic embellishments and decorative artistry used and the wealth of details that have been recorded, most of which might have otherwise remained unknown.

However, according to Paul Walsh, the pictorial map may be considered unique in terms of subject matter but it was fairly common among the more affluent classes during the 16th and 17th centuries. Paul Walsh’s book Renaissance Galway – Delineating the Seventeenth Century City that was published by Royal Irish Academy will provide readers with an intimate tour of the city as it was then which is surprisingly familiar to what it is now.

To experience an intimate tour of the city, an individual has to take an early morning walk through the middle of Galway. This will enhance the appreciation and understanding of Paul Walsh’s book. Aside from the wonderful architecture of the late Medieval City, one of the most interesting elements of the book is the daily life of people in the countryside that is enlivened by vignettes of ordinary men and women going about their daily life.

There are also representations of the bountiful hinterland that provides life’s necessities. There are people coming from the market with their carts full of produce. Fishermen are coming home in what appears to be boats full of fishes. It seems that the compilers of maps wanted to highlight the seven marketplaces that dot the city.

It is common for an aerial view map to be a source of information and knowledge. A map illustrator artistically draws architectural images, isolated constructions and buildings and prominent parts of the landscape for a customary feeling of identification. These perfectly drawn bird’s eye view maps were popular centuries ago and surprisingly, until today.

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