Archive for Christopher Levay

FTC Targets Fake And Incentivized Reviews

Glassdoor is a trusted review site for employers that are usually accessed by individuals who want honest, credible inside information on salaries, benefits and workplace environment before they submit an application for a vacant position. Anonymous employees have posted King Kong marketing reviews on the website to encourage tech talents who are seeking for a fulfilling job and to generate brand awareness for the company.

However, the Federal Trade Commission (FTC) review is targeting the use of fake or incentivized reviews. The commission is encouraging consumers to comment on whether free and discounted products have influenced them to leave reviews. FTC requires disclosure on how affiliate links are handled and whether advertisers or review sites have posted warnings regarding incentivized reviews.

According to a statement released by FTC’s Rohit Chopra, undisclosed influencer marketing posts on social media platforms could result to financial penalties. Companies that launder advertising usually pay an influencer to pretend that the endorsement or review is untainted by any financial relationship. This is called illegal payola.

FTC wants to determine if new requirements for social media platforms and advertisers will be created and whether civil penalty liability will be activated. Under the non-binding Endorsement Guides, if there is a connection between the endorser and the seller of an advertised product, such connection must be disclosed. In social media, creators have to note that the post is part of paid advertisement, sponsored content or paid partnership.

Chopra has made department store Lord Taylor as an example of weak enforcement. FTC did not insist that the posts of the 50 paid influencers were not sponsored. This is different from Instagram posts where marketers pay the posts of influencers and tag the brands as ads. Social media platforms and advertisers are profiting from undisclosed influencer marketing. This is harmful to small honest businesses that want to compete fairly.

People usually trust King Kong marketing reviews because they are not posted by influencers but the company’s current employees. When the company responds to both positive and negative reviews, it emphasizes the authenticity of the brand. Meanwhile, employees are satisfied that their comments are heard by the employer.

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Agrivoltaic As The Solution To Cash-Strapped Farms In Colorado

In recent years, the use of solar energy has become a major trend in Australia, the USA, and other countries. Households want to save on their energy bill that is why they choose solar. However, solar companies are faced with the challenge of generating leads to gain prospective customers. To expand the business, Buy Solar Leads Online to connect to as many interested prospects as possible.

When solar power was first introduced, it was so expensive for households. Since then, prices of solar panels have fallen and solar power is considered as the cheapest kind of energy in the market. Instead of growing hay and alfalfa, some enterprising farmers chose a more profitable alternative of installing solar panels and selling electricity to utility companies.

Kominek family farm in northern Colorado was a green expanse of hay and alfalfa for half a century but the farm started losing money when the yields declined. Boulder County has land-use codes that only allow farming in the 24-acre land.

In the later part of 2017, Byron Kominek decided on installing solar panels because it was a more profitable alternative but since there are codes he decided on a solar array with plants growing beneath and around the rows of photovoltaic panels. Construction of the 1.2-megawatt solar array will start this spring.

At least 3,300 solar panels will rest on the 6 feet by 8 feet high stilts to provide shade for crops like tomatoes, peppers, kale, and beans. Pasture grasses and beehive boxes will be placed on the perimeter of the 5-acre plot. Aside from the food grown for the community, there will be renewable energy and increased revenue for the farm.

Once Kominek’s project becomes successful, it will serve as a model for other cash-strapped farmers. Under-performing lands can be transformed into money-making hubs of clean energy and fresh food. This merger between agriculture and solar photovoltaics or agrivoltaic is considered as an emerging niche in the solar power industry.

Xcel Energy, the biggest utility in the state will pay for every kilowatt-hour that will be delivered by Kominek’s solar array to the grid. Neighbours can invest in the project to receive credits on their monthly utility bills.

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How To Avoid A Termite Infestation In Your Home

There are several signs of termite presence in your home like discarded wings near windows and doors, wood that sounds hollow when tapped and uneven or bubbling paint on the walls. When you see these signs it is very likely that the first question your will ask is whether there are exterminator services near me and if they are licensed for termite inspection and control.

Many homeowners assume that termites only thrive in hot weather that they let their guard down during winter. However, there are classes of termites that swarm during fall and reproduce inside homes in February. In the United States, subterranean termites are very widespread. The subterranean termites which are considered as the most destructive cause billions of property damage every year.

Homeowners can avoid a termite infestation during winter through the following steps:

  • All cracks must be sealed particularly those on the southern and western walls
  • Roof and plumbing leaks must be repaired to eliminate moisture that will allow termites to survive above ground
  • There must be no wood-to-soil contact around the foundation. Moisture must be directed away from the foundation by ensuring that gutters are drained properly
  • Mulch or soil must be a few inches away the home’s siding
  • Crawl spaces must be kept clean of scrap lumber, discarded boxes and old books and newspapers. Crawl spaces must have adequate ventilation.
  • Windows, doors and ventilation openings must be protected with mesh screen to prevent easy access for pests
  • Homes must be inspected annually for any pest presence. Prompt action can save you thousands of dollars in property damages.

Aside from termites, homeowners must also be wary of the national nuisance called bedbugs. Always check your luggage, purses and clothing after travelling because you might unknowingly bring these pests inside your home.

DIY techniques cannot successfully deal with pest infestations. Call for exterminator services near me if you suspect the presence of pests inside the home. Do not attempt to solve the problem on your own because it may worsen. Pest exterminators have the experience, skills and the proper tools and equipment to deal with pest problems.

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Junk King Passionate About Making A Difference In The Community

At 7:15 in the morning, cars start to arrive in the parking lot with men wearing red shirts printed with “Junk King”, a junk removal service. They make their way to the conference room to receive their assignments for the day. Some go to the first job of the day while others are left to sort through the trucks that arrived the night before.

At Junk King, teams have to sort through all junk brought in by trucks to separate those that can be donated from the recyclables. The warehouse is full of odds and ends from 2 slot machines, 3 plastic birds, 12 freezers, a golf cart, a disassembled motorbike and golf balls. These items are waiting for a new home.

There are several items that can be recycled like the used cans of paint, textiles, marbles and scraps of wood. Peter McCreary who opened the company in Cincinnati wanted to make a difference in the community. He was passionate about recycling the items recovered from different jobs.

Every employee plays a role from loading, unloading, locking up and heading out. After the first trucks arrive from their first jobs, there is downtime to do some extra tasks. Jack Brendamour who has been running Junk King after the death of McCreary, makes a call to Dragonfly Foundation, a non-profit that the company works with to ask if there are things that need to be picked up. In minutes a truck heads towards the non-profit.

The Dragonfly Foundation is thrilled when they see the red truck because Junk King has donated unopened toys to the non-profit for months now. The Dragonfly team carefully loads the red truck with art pieces, office chairs and tables to be taken back to the warehouse for processing. The job of Junk King goes beyond removing junk; they provide people with a new beginning.

If you are searching for the cheapest way to get rid of your junk, schedule a pickup through earthwisehauling.com, a professional junk removal company. Professional uniformed staff will do the heavy lifting of your junk so that you do not hurt your back. The workers are fully insured, professional and courteous.

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Medical Tourism Helping Out Flagging Dubai

Dubai isn’t the first place that people think of when they talk about medical or cosmetic surgery tourism, but the emirate has become a hub of wellness and cosmetic surgery in the Middle East.

The medical and cosmetic surgery tourism is such a key part of the Emirate’s economy that UAE VP and Prime Minister Sheikh Mohammed bin Rashid Al Maktoum, also the ruler of Dubai, passed a law back in 2018 to bolster medical tourism in the city. Said legislation, Law No. 8 of 2018, was enacted by the Dubai Health Authority in order to make sure that clinics in Dubai bring in highly-trained medical and technical staff for the well-being, health, and privacy of patients.

In 2018, Dubai saw 337,011 international medical tourists, as reported by the DHA, with revenue going up 5.5% year-on-year AED 12.1BN for that year.

As for the future, the DHA are also working on attracting at least half a million medical tourists by 2021 as it works on the city’s position in the world’s medical tourism sector.

With five star hotels and luxurious wellness centers, Dubai is known for attracting a lot of wealthy individuals from across the world, including the neighboring Saudi Arabia.

Celebrity plastic surgeon Dr. Andrew Ordon stated their belief that the Saudis like looking good, as well as their interest in plastic and cosmetic surgery. He says that, thanks to Dubai’s proximity to Saudi Arabia, it makes it easy for patients from the latter to come over.

Ordon is an Emmy-nominated co-host of The Doctors, and a practicing surgeon of plastic, aesthetic, and reconstructive surgery in Beverly Hills, as well as being Chief Medical Officer and Visiting Surgeon at the Valiant Clinic’s Beverly Hills Sunset Surgery Center.

Valiant Clinic, is aimed at high-net-worth individuals, was at the forefront of the medical tourism from Saudi. Dubai saw 755,000 Saudis, up by 2% year-on-year over half a year, with Saudi Arabians behind only Indians in travel to the city.

Ordon, who visits Dubai bi-monthly for about ten days every trip, says that Dubai has turned into the Middle East’s hub, with people coming there for a variety of reasons. He says that, thanks to breast reconstruction surgery and other procedures, the stigma of plastic surgery is slowly going away.

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Important Ideas About Invisalign London

The typical braces made of metal but nowadays, people have options through invisalign London. Invisalign is an innovative type of braces which is made of plastic aligners. It is designed to make the braces look invisible as it straightens out crooked or misaligned teeth. While this is a better option, most people are concerned of its costs. True enough, invisalign is quite more expensive than the typical metal braces.

A typical set of braces can cost around $2,500 to $6,000 although the amount vary depending on the case and varied needs of the patient. Only the orthodontist can provide the exact amount required for aligning the teeth. On the other hand, the price of invisalign London can range around $3,500 and $8,000, again, depending on the case and the individual need of the patient. The costs vary and upon discussion with a qualified orthodontist, you will know if the costs include the braces alone or if it already includes the services from the start down to the end of the procedure. Aside from the difficulty of the procedure, the number of teeth that requires aligners will also affect the overall costs of the procedure.

To reduce the costs, talk with your orthodontist or better yet, find out if the procedure is covered by your health insurance. Most invisalign procedures are covered by insurance plans just like regular braces. Call your insurance company to determine the extent of the coverage.

At the end of the day, the decision to get invisalign lies on you. Talk to your orthodontist for options and for payment plans available for clients like you. Although the cost of invisalign London is slightly higher than the regular metal braces, think about the convenience and the advantages you will get out of the procedure. For one, you an easily take the aligners out when you eat or brush your teeth; this is something you cannot possibly do with regular metal braces.  Invisalign works like magic in such a way that your misaligned teeth are corrected without visible braces and it does not leave white spots after your teeth are corrected.

 

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