Archive for Christopher Levay

Google Clamping Down On User Tracking By Ads

Google is moving forward with its plans to phase out third-party cookies, which are traditionally used by advertisers to track their customers around the web, as well as, deciding to avoid other means of tracking users.

The Alphabet Inc.-owned tech giant threw the ad industry for a loop with a decision in 2020 to completely phase out these cookies, with a statement from Google Director of Product Management, Ads Privacy and User Trust, David Temkin, emphasizing that they will not develop or use replacements for the third-party cookie once they remove it.

Google isn’t the only tech titan introducing privacy features to cut down on web tracking, as Apple is also enforcing similar changes. These steps followed scrutiny from legislators and advocators for data privacy.

Publishers and advertisers noted that these restrictions will lead to difficulty regarding feedback and performance tracking. The EU and the UK Competition and Markets Authority are investigating the issue and Google’s control over online advertising, with the findings expected to be published soon.

Google emphasized that their initiative, which they dubbed as the ‘privacy sandbox’ are for addressing people’s concerns with regards to their personal data while they’re surfing the web. Tenkin stated that they are aware of the fact that other providers might compensate for their changes and updates.

Other advertisers state that ad targeting can be done with less-specific data collection, with ads aimed at groups of people with similar interests, instead of individuals.

Regardless, this change from Google is a huge change for the ad industry, with the people invested in things like a king kong marketing agency review, paying close attention.

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How SEO Makes A Big Difference For An Online Business

An online retailer that does not use SEO is similar to a physical store that has no name, signage, or window display that would attract people on the street. If the store has a proper name or a product image, people will stop by and inquire about the product it offers.

Search engine optimization or SEO is a process that makes a website easy to find, easy to crawl, and easy to categorize. In the highly competitive retail industry, SEO will help consumers find the website from thousands of other businesses. A proper SEO strategy can make a website rank on the first page of SERP.

Generally, people will click on the sites that appear on the first and second pages of SERP. Compared to other online strategies like PPC, social media marketing, and email marketing, SEO provides a pretty good ROI. Search engines are not humans but they have software that crawls through content. It is important for websites to have a keyword simulator test to determine whether they can be crawled by spiders. If the website is not viewable to spiders, they cannot be indexed or processed.

SEO is different from email marketing and other digital marketing strategies. SEO is more on blogs, video content, mobile advertising, etc. with the right keywords that consumers will use when searching for a product or service.

Companies can get inspiration from king kong sabri suby who managed to defy all expectations when he diversified his company’s client base internationally. The digital marketing agency believes that an ROI-driven approach makes a big difference.

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COVID-19 Leads To Growth In Low-Code Dev Tools

The COVID-19 pandemic has been rough for a lot of industries across the world, but some industries like the tech industry have seen some improvement, with growth in certain sectors, like custom software development and low-code development.

Thanks to people being stuck at home due to the pandemic, remote software development has seen a boost, which, in turn, led to a surge in demand for low-code/no-code programming tools.

The data came from Analyst Gartner, which also forecasted that the low-code development technology market will hit a total value of $13.8bn by 2021, which would be a 23.2% increase from 2020. Notably, the growth in demand is continuing in spite of pressure in IT departments to streamline their budgets and cut costs.

Gartner Research VP Fabrizio Biscotti says that, while low-code app development isn’t new, the rise of composable business, hyper-automation paired with the disruptions to COVID, has resulted in a surge of demand for tools and development.

Gartner predicts that the low-code application platform would account for the largest chunk of the low-code development tech market all the way to 2022, hitting $5.8bn by the end of that year, which would be a 65% increase from 2020. Other notable areas of growth are rapid mobile app development (RMAD) tools, as well as rapid application development (RAD) tools.

According to the market research firm, the growth in low-code tools is due to businesses requiring more software. Gartner notes that not only has this boosted low-cost development, it also boosted custom software development and other parts of the IT industry which, in turn, has led to the emergence of citizen developers.

Gartner’s research suggests that about 41% of employees outside of IT work on data and technology solutions. They expect that low-code solutions will account for at least half of solutions by the end of 2025.

Biscotti stated that the COVID-19 pandemic was rough, but low-code development did get something at it. Low-code development, which is great for supporting remote work, is expected to continue growing in demand in the future, with pricing ranges set to widen due to the fact that people need them to keep working.

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Different Defences That Can Be Used In Criminal Cases

A person accused of a crime is presumed innocent until he is proven guilty through a trial or when he pleads guilty to the crime. The prosecution has to convince the jury that the defendant is guilty beyond reasonable doubt. However, the defendant also has the right to be represented by a criminal defence lawyer who will provide evidence to support the defence.

If the prosecutor fails to prove the case beyond reasonable doubt, the defendant cannot be convicted. The jury will always resolve reasonable doubts in favour of the defendant. The defendant does not even have to defend himself if he chooses not to although there are certain defences that the lawyer can raise.

One of the most common defences used by criminal defence lawyers is the defendant did not commit the crime by pointing out to inconsistencies in the evidence. For example, if a witness says that the actual perpetrator is right-handed while the defendant is left-handed, the criminal defence lawyer will use this evidence to prove that his client is innocent of the crime. Another example is a bloody glove that was found in the crime scene as too small to fit the defendant’s hand.

Another common defence used is alibi which is an evidence that shows that the defendant was in another place other than the crime scene when the crime was committed. For example, if you were accused of robbing a liquor store at about 11 p.m. but you have evidence that you were in a movie house with your girlfriend at that time, your lawyer can use it to establish an alibi defence.

Insanity is another popular defence but used infrequently. This is based on the idea that punishment will only be appropriate if the defendant has the ability to control his own actions and understands that what he is doing is wrong. Insanity is infrequently used because it is quite complicated to prove.

If you are accused of a crime, do not be frustrated because there is MyDefence.ca who can assist you with your case. There are many defences that can be used by a good criminal defence lawyer to avoid punishment.

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A Look At Early 2021’s Digital Marketing Trends

With the rate technology advances, it’s no surprise that digital marketing is one of the fastest changing industries in the world. It can be hard to keep up with changes and new trends.

The fluctuating nature of the industry means that professionals and organizations working in it are flexible and adaptable, as shown by data showing how digital marketing ad expenditure has only gone up, even in spite of the COVID-19 pandemic.

The field’s crowded, however, so everyone needs to keep up with the latest trends or lose out. Here are a few of those trends.

Adjacent search

SEO’s importance is already well-established in the industry, though its current state isn’t as fit with the nuances of reality as it should be. Most SEO is reliant on specific keywords, boosting their rankings on SERPs based on these specific entries.

Adjacent search has been getting popular recently, due to companies realizing that most users tend to use more general terms and search for related terms instead of specifics. They’re broadening their horizons, so to speak, as the old SEO methods were a bit too narrow-focused for the current market.

Video content

Good content has always been king in digital marketing, but it wasn’t until recently that video became the medium of choice for content. Between YouTube, TikTok, and embedded ads, there’s demand for pretty much every kind of video content on the internet, whether it’s humour, animated, or just plain informative.

Digital marketers just need the right video content that reflects their brand, the cornerstone of any good digital marketing campaign; no one who ever got good king kong advertising reviews ever got it without choice content.

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The Principles To Keep In Mind When Responding To Online Reviews

Responding to online reviews is just as important as making sure people write them. Just as the vast majority of customers rely on online reviews, they expect companies to reply to it.

Responding to online reviews isn’t easy, but here are a few principles to keep in mind.

Provide short and sweet responses to positive reviews

Even positive reviews need to be handled with care.

If you’re a bit too invested in positive reviews, then they’ll come across as promotional and, in turn, disingenuous, which can be detrimental to future reviews.

Put a bit of a delay for positive reviews

Response time to positive reviews can be detrimental, similarly to the above point.

The best way to deal with this is to delay the responses to the positive reviews so that they’re buried beneath the newer reviews. This way, managers get the benefits of responding to positive reviews without the drawbacks.

Respond to negative reviews

Negative reviews can severely impact buying decisions, which is why you need to deal with them.

A negative review is a chance to improve, and shouldn’t be ignored. Address the customer and their feedback, and see what their point and complaints are. If you address an online review properly, it can prevent negative reviews in the future, as people with similar complaints will look to your response.

Provide a tailored response

A good king kong marketing agency review needs a good response, a bad one needs a better one.

A response to a negative review should be tailored to the complaints and feedback, and figure out what you can improve on.

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